This weeks show :-
Marketing News this week:-
- The best job in the world gets some internet buzz
- Burger King wants you to sacrifice your friends
- TV.com a totally useless video site relanch
- Youtube sneaks in some ads to their most viewed videos
- Twitter up 752% and growing
Feature discussion this week:-
- We take a look at the science of sports star endorsements in the world of marketing
Campaign Focus:-
- Jordan does a bit of Hancock
- Microsoft Songsmith promo video (I defy you to get this song out of your head)
2 comments:
Have you seen http://www.smh.com.au/news/national/retailer-kills-heidi-web-appeal-exposed/2009/01/20/1232213646804.html
'Another video, which was posted by Tourism Queensland purportedly showing a woman who tattooed an ad for the Great Barrier Reef on her arm to win a dream island job, has been exposed as an employee of its advertising agency. That video has also been removed and Tourism Queensland has apologised for deceiving the public.'
Crin
@Crinau
I did see that. For me it really takes the gloss of an otherwise great campaign - People don't like being lied to or tricked by marketers.
Also the Jacket video viral seems to be a fake too! http://www.theage.com.au/news/home/technology/cinderellas-a-viral-hoax/2009/01/20/1232213599896.html
i guess its good for initial publicity but i reckon that's undone by the 'fake' realisation.
n
Post a Comment