Saturday, January 17, 2009

Gen Y Marketing Podcast - Episode 40

Its all hands on deck as we kick off the new year with our first podcast from the Gen Y Marketing Studio (its not my lounge room, really it isn't). Lots of great marketing insights from Paul, Jake and Nat this week along with our usual mix of totally off topic antics. Oh and here is the link to the Ubank video that Paul talks about (thanks Jules for bringing this to our attention).

This weeks show :-

Marketing News this week:-


Feature discussion this week:-

Campaign Focus:-

2 comments:

Crinau said...

Have you seen http://www.smh.com.au/news/national/retailer-kills-heidi-web-appeal-exposed/2009/01/20/1232213646804.html

'Another video, which was posted by Tourism Queensland purportedly showing a woman who tattooed an ad for the Great Barrier Reef on her arm to win a dream island job, has been exposed as an employee of its advertising agency. That video has also been removed and Tourism Queensland has apologised for deceiving the public.'

Crin

nat said...

@Crinau

I did see that. For me it really takes the gloss of an otherwise great campaign - People don't like being lied to or tricked by marketers.

Also the Jacket video viral seems to be a fake too! http://www.theage.com.au/news/home/technology/cinderellas-a-viral-hoax/2009/01/20/1232213599896.html

i guess its good for initial publicity but i reckon that's undone by the 'fake' realisation.
n