After three straight days of 43 degree heat, the train network has shut down, the powers going out, the traffic lights are all on the blink but the Gen Y Marketing Podcast are here to battle on though. Yes that's right this week we struggle though a full hour of marketing news in the sauna that is the Gen Y Marketing Podcast studios... Why do we do it? Cause were committed to the cause ladies and gentlemen!
This weeks show :-
Marketing News this week:-
- You like TV more with ads, its true, they did a study
- Grill A Bastard keeps the Democrat flame alive
- 1 illegal download doesn't equal 1 lost sale
- Google out of the newspaper game
- Clickable canvas from Innovid (this is kinda cool)
Feature discussion this week:-
- We discuss the recent trend in marketing hoax videos that keep popping up. Wizardry did it, then Hamilton Island did it and now it seems guitar hero in on the act too.
Campaign Focus:-
- Domino's burning cease and desist letters
- Beer flowcarts campaign
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