Gen Y Marketing Podcast - Episode 34

Back by popular demand this week Zac Martin from Pigs Dont Fly joins Jake and Nat to bring us his unique take on the world of Generation Y marketing and new media. Speaking of new media Nat also gives you the latest news from the world of the Cassette tape (that boy sure has his finger on the pulse of technology I think you will all agree).

This weeks show :-

Marketing News this week:-

• Gen Y business owners in tune with modern marketing practices
  

• Coke busting the Myth's of tooth decay
  

• Networks struggling to counter TV show piracy
  

• Study finds businesses are failing to act on attracting gen y
  

• Sarah Palin SNL skit highlighting the change in viewing habits
  

Feature discussion this week:-

• We take a look at the marketing tactics of the 2008 US presidential election. Everything from coffee cups to video games in the race to be the leader of the free world.
  

Campaign Focus:-

• Dunlop Volleys go international
  

• Apples responce to the Vista marketing campaign