This weeks show :-
Marketing News this week:-
- Gen Y's not worried about the financial crisis
- Christian Science Monitor killing off newspapers to go online
- Virgin sacking staff for facebook comments
- $99 laptops, but there's a catch
- Dr Pepper free drinks for the Guns n Roses album
- MTV getting the word out on safe sex
- Paul and Nat play "Jakes Trivia Winning Bonanza Game Show" for the first time (and probably the last).
Campaign Focus:-
- Quit's "lost child" campaign
- Team Dry UGC campaign
1 comment:
Very good point. Some companies do try to get into Web 2.0 and try to start a conversation with their customers BUT as you said, it might backfire if they don't put the necessary resources into it.
Cheers from Canada
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