Gen Y Marketing Podcast - Episode 93

If we just spent a little less time talking about Aaron Neville and Lynda Rondstadt and a little more time talking about Gen Y Marketing then maybe, just maybe, we would have a little more industry cred... Just sayin.

On this weeks show:-

Pokies Ad under fire http://www.adnews.com.au/news/clubs-australia-under-fire-over-ad-campaign

http://www.youtube.com/watch?v=R8CtHtY-3cg&feature=player_embedded

Strepsils on the radio http://mumbrella.com.au/talkback-stations-tricked-into-strepsils-plugs-44041

SEO reputation Management http://www.smartcompany.com.au/internet/20110411-vetting-prospective-staff-made-harder-as-seo-company-helps-job-seekers-bury-unfavourable-online-mentions.html

Kraft create ads based on tweets http://mashable.com/2011/03/29/kraft-mac-cheese-ad-conan/

Social Media keeping executives up at night http://www.theaustralian.com.au/business/media/net-users-logged-on-21-hours-a-week/story-e6frg996-1226036913878

20% discount for life for a tatttoo http://www.thecampussocialite.com/get-marc-ecko-tattoo-get-20-discount-for-life-seriously/

No Twitter at the logies http://www.theage.com.au/entertainment/tv-and-radio/twitterati-left-in-limbo-by-logies-ban-on-mobiles-20110411-1db47.html

Campains that work (or don’t work)

Realistic defense force recruiting ad http://www.youtube.com/watch?v=upZMwKfucEQ&feature=youtu.be

Phili Cheese Ad http://mumbrella.com.au/philadelphia-urges-women-to-eat-creamy-foods-shamelessly-43688#more-43688