Gen Y Marketing Podcast - Episode 92

Just so we are clear, that whole thing about dead prostitutes is a joke.

On this weeks show:-

The Beer Wars http://www.abc.net.au/local/stories/2011/03/23/3171121.htm

http://www.heraldsun.com.au/business/in-the-black/beer-not-the-new-milk-in-price-wars/story-e6frfinf-1226026985885

Bank competition viewed as a stunt http://www.heraldsun.com.au/business/bank-competition-war-a-publicity-stunt-customers/story-e6frfh4f-1226029357452

UM bans video ads with Fairfax until autoplay ends http://mumbrella.com.au/um-bans-video-ads-with-fairfax-until-autoplay-ends-43212

Make up Ad without digital airbrushing. Shock! http://style.popcrunch.com/make-up-for-ever-releases-worlds-first-unairbrushed-foundation-ad/

Facebook testing instant ads based on status updates http://www.smartcompany.com.au/internet/20110325-facebook-testing-instant-ads-feature-based-on-user-status-updates.html

Rivers ad campaign 'a deadly deal for women' http://www.theage.com.au/victoria/rivers-ad-campaign-a-deadly-deal-for-women-20110323-1c5yo.html

KFC Mantime and VIP Offer fuck up http://mumbrella.com.au/kfc-apologises-to-customers-over-promotion-for-the-double-43080

Campains that work (or don’t work)

Merina commercial http://www.youtube.com/watch?v=fHMsUd7cpOE

Skittles http://www.youtube.com/watch?v=eDlaJlb1ezg