Friday, February 18, 2011

Gen Y Marketing Podcast - Episode 89

Hey! Commonwealth Bank! Blogs are counted as social media right? Well that being the case we think you are terrible, and being that you are SOOO concerned about getting in touch with disgruntled customers so you can "provide customer support and outcomes" then you should probably give us a call. Our number is 0406 575 339.

On this weeks show..

nab break up campaign http://www.theage.com.au/business/nab-ads-put-noses-out-of-joint-20110214-1atq0.html

http://www.theage.com.au/business/nab-serenades-shoppers-as-bank-wars-get-personal-20110215-1av4o.html

http://mumbrella.com.au/nab-escalates-war-on-its-rivals-with-video-stunts-39562

Controversial Superbowl Ads http://blogs.wsj.com/venturecapital/2011/02/08/as-groupon-defends-its-super-bowl-ad-homeaway-apologizes/

Bank threatens staff with sack over social media comments http://www.theaustralian.com.au/news/nation/bank-threatens-staff-with-sack-over-social-media-comments/story-e6frg6nf-1226000454432

Chanel 7 promo a little bit of a rip off http://www.heraldsun.com.au/sport/afl/channel-7-afl-promo-remarkably-similar-to-nba-campaign/story-e6frf9jf-1226001486639

Apple iAds twice as effective as TV ads for Campbell's Soups http://www.appleinsider.com/articles/11/02/03/apple_iads_twice_as_effective_as_tv_ads_for_campbells_soups.html

Gold Cosat Real Estate agents...nothing else needs to be said http://brisbanetimes.domain.com.au/real-estate-news/a-new-low-for-real-estate-agents-as-underwear-models-brought-in-20110212-1arjk.html

Ad free Times Square http://www.desktopmag.com.au/news/an-ad-free-times-square/

Campains that work (or don’t work)

Smoking http://www.threebillion.com/a-good-anti-smoking-ad/?utm_source=the+threebillion+project&utm_campaign=e47e4e896b-RSS_EMAIL_CAMPAIGN&utm_medium=email

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