The first time for a while the usual team have been all together for a Gen Y Marketing Podcast. Its a packed show for you this week so we hope you will stick around to hear the unique perspective that can only be served up by the 3 idiots that run this cockamamy show (yes its a word, look it up if you don't believe me).
Also my apologies if the sound on this episode isn't up to its usual high standards. Whilst some may tell you that "Jake just loves the sound of his own voice" it was actually a mic problem that will be sorted by next week.
This weeks show :-
Marketing News this week:-
- Newspaper readers go online in record number
- Everyones multi-tasking at the detriment of commercials
- Ryanair stands firm on their school girl ads
- Target doesn't care about bloggers
- Corey Delaney the marketing genius?
Feature discussion this week:-
- Sponsorship Marketing - we discuss the sponsorship of major events by businesses and see if its really worth the millions spent on major events each year
- WeatBix wants to know if you look like a cricketer
- Bigpond movies promotion of cruelty to animals
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