Were back from the Xmas break with a brand new installment of the Gen Y Marketing podcast to kick off the new year. Paul couldn't join us this week but Nat and Jake still managed to put together a jam packed show for you all.
This weeks show :-
Marketing News this week:-
- Study looks at marketings true impact
- Broadband good for TV?
- Some interesting stats on online shoppers
- Proposing for prizes on you tube
- We take a look at the marketing blunders of the year that was 2007. Some monumental stuff ups and some pretty obvious lessons to be learned. Dreamhost, Ribena, 2Clix, Johnson and Johnson and the cartoon network all get in on the act.
- Dunlop hire the Manualist to promote some shoes
- Chuck Norris gets in on the political campaigning game
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