Gen Y Marketing Podcast - Episode 10

Its not everyday your podcast makes it to double figures, so here at the Gen Y Marketing Podcast we are in celebration mode. Yes we have finally made it to episode 10 (and in doing so realised just how long we have to go before episode 100 rolls around) so we have an extra special show now available for your listening pleasure.

Marketing News this week:-

• Internet advertising to grow 40% in the next 12 months

• Australian Media Federation awards give thumbs up to westpac ads

• Facebook changing the next 100 years of advertising

• ARIA’s using subliminal advertising?

Feature discussion this week:-

• We take a look at how television is changing thanks to the internet and focus on how advertising is being forced to change as a result. What are the option? what will work in the new media landscape and what is set to disappear all together..
  

Campaign Focus:-

• Nados goes youtube quality for TV

• Doritos UGC commercial