Gen Y Marketing Podcast - Episode 9

Ok, ok.. We are sorry to all those people that were expecting the latest installment of the Gen Y Marketing Podcast to be available this morning (you can all stop sending me emails now) unfortunately some of us were out of town for the weekend. The wait is now over and for your listening pleasure this week we are discussing:-

Marketing News this week:-

• Gen Y’s to become 45% of the population by 2015

• Vodafone sponsoring anti-bullying campaign

• 32% of teen contacted by total strangers

• Recruiting spys from video games

Feature discussion this week:-

• What is Generation Y? We take a look at the stats, characteristics and what types of marketing Gen Y respond to

Campaign Focus:-

• Sony Bravia campaign

• Play by the Rules commercial