Gen Y Marketing Podcast - Episode 2

So here we are back again for another Gen Y Marketing Podcast. This weeks installment takes a look at some of the ways companies are embracing the internet to support their marketing campaigns with such things as User Generated Content (UGC), video mashups and social networking sites like MySpace and Facebook. You can subscribe to the RSS feed over there on the right or click here to listen.

Marketing News this week:-

• McDonalds wants YOU to name their new burger..

• Perrier takes a stab at social bookmarking..

• Killing time at Vegas Airport with interactive billboards..

• Sublymonal advertising with Sprites video mashup site..

Feature discussion this week:-

• Social Networking - how business is trying to catch the wave of MySpace and Facebook

Campaign Focus:-

• Telstra showing their age with new 3G commercials

• Diet Coke Films shows how NOT to do a UGC competition