Gen Y Marketing Podcast - Episode 1

So we have been hard at work recording the Gen Y Marketing Podcast lately and its now available for you to listen to here. Below is the rundown for this weeks podcast..

This week on the Gen Y Marketing Podcast we take a look at the following:-

Marketing News this week:-

• RTA's new ad to target young male drivers
• 12% of Senior marketers see value in consumer generated content
• Text my t shirt and the t shirt responds?
• Greenpeace beams their message to the world
• 7 eleven joins the Simpsons joke and rebrands to Kwik-e-Mart

Feature Discussion this week:-

• Ambient Marketing - What works and what doesn't.

Campaign focus:-

• "I'm a Mac, I'm a PC" Ads - preaching to the converted?
• itsyourfuture.com.au - making manufacturing sexy?