Gen Y Marketing Podcast

Gen Y Marketing Podcast - Episode 100 Final Episode

2011-08-06T20:17:00.000-07:00

In mid 2007 Nat, Jake and Paul sat down to record the first Gen Y Marketing Podcast. Four years later they sat down one last time to record their 100th and final episode.

On behalf of everyone who has been involved in the show we would like to say a big thank you for listening, we hope you have enjoyed it, we certainly have.

So for one last time - On this weeks show:-

Julia roberts ad doesn't brush up http://www.guardian.co.uk/media/2011/jul/27/loreal-julia-roberts-ad-banned

Microsoft apologies for tweet http://www.theage.com.au/technology/technology-news/microsoft-apologises-for-amy-winehouse-tweet-20110726-1hxle.html

dominos pizza tracker http://www.marketingmag.com.au/news/dominos-pizza-takes-gets-social-in-times-square-welcomes-criticism-5747/

http://mashable.com/2011/07/25/dominos-comments-times-square/

how to trick ladies into liking you http://www.marketingmag.com.au/news/speaking-to-the-ladies-5607/

Cigarette green washing http://www.usatoday.com/money/advertising/2011-07-26-green-cigarette-ads_n.htm

Upskirting ramatazz http://mumbrella.com.au/up-skirting-complaints-against-razzmatazz-thrown-out-by-ad-standards-53873

http://mumbrella.com.au/the-tool-shop-ad-banned-for-objectifying-women-53552

Campains that work (or don’t work)

Talking vaginas http://www.39online.com/entertainment/onlinedish/kiah-online-dish-summers-eve-talking-vagina-ad-campaign-story,0,3379725.story

Harpic men sorry

http://mumbrella.com.au/harpic-says-sorry-for-male-toilet-habits-53639

Gen Y Marketing Podcast - Episode 99

2011-07-23T19:01:00.000-07:00

SECOND LAST EPISODE EVER!

Yes that's right you read that correctly, after 4 and a bit years we have decided to finish up the podcast. For those of you saying to yourself "this is just the sort of publicity stunt I would expect from these hacks" I can assure you that this is a rare moment of honesty. For those of you who have heard the rumour that the show is being taken off the air by the Australian Communications and Media Authority, you will need to speak to our legal team.

ON this weeks show:-

Trainvertising http://www.theage.com.au/victoria/metro-has-super-idea-to-make-more-money-20110718-1hlpc.html#poll

Police News

billboard http://www.heraldsun.com.au/news/more-news/graphic-billboards-the-latest-campaign-tool-in-police-pay-battle/story-fn7x8me2-1226094350536

tweets http://www.theage.com.au/technology/police-kick-own-goal-with-tweets-20110714-1heqw.html

Dominos flash mob http://mumbrella.com.au/dominos-stages-hawaiian-themed-flash-mob-52159

Buying can reducing giving http://www.psychologytoday.com/blog/ulterior-motives/201107/buying-can-reduce-giving

Nab honest vids and ad http://mumbrella.com.au/nab-changes-tack-from-the-break-up-to-focus-on-honesty-52230

http://mumbrella.com.au/nab-rolls-out-honesty-experiments-ads-52635

PlentyofSyph http://www.salon.com/life/sex_education/?story=/mwt/feature/2011/06/29/stds

Milk fixes womens problems http://www.news.com.au/business/oh-man-battle-of-sexes-looms-in-milk-wars/story-e6frfm1i-1226097028617

Campains that work (or don’t work)

Feet ad http://www.youtube.com/watch?v=f1jddczahXA&feature=player_embedded

Hungry Jacks ad http://www.youtube.com/watch?v=pfzfxFTHsKg&feature=related

Gen Y Marketing Podcast - Episode 98

2011-07-09T16:54:00.000-07:00

If you have ever asked yourself the question "why cant I find a podcast that takes forigen language commercials and re-records them with terribly bad english overdubs?" then boy do we have a podcast for you this week!

News Stories

KFC potholes http://www.mentalfloss.com/blogs/archives/26019

Mother-in-law PR stunt or not http://www.heraldsun.com.au/technology/mum-in-law-from-hell-email-was-it-just-a-pr-stunt/story-fn7celvh-1226086847268

Google+ launch http://www.engadget.com/2011/06/28/google-launches-all-out-social-networking-assault-with-google/

JT all up in Myspace http://www.theage.com.au/technology/technology-news/how-justin-timberlake-plans-to-make-myspace-cool-again-20110704-1gxtp.html

Luna park wrist band thing http://mumbrella.com.au/lunar-park-sydney-uses-wristbands-and-social-media-to-boost-visitor-engagement-51639

Harvey norman attack ad censored http://mumbrella.com.au/harvey-norman-attack-ad-censored-by-commercials-advice-51438

Nandos sassy not sleazy http://mumbrella.com.au/nando%E2%80%99s-%E2%80%98little-hotties%E2%80%99-campaign-sassy-not-sleazy-50971

mums distrust stuff http://marketingmag.com.au/articles/news/5467/mamas-know-best-and-distrust-healthcare-advertising/

Campains that work (or don’t work)

H2Oh! http://www.youtube.com/watch?v=cjU7tXZH_1o&feature=player_embedded

Coles down down http://www.youtube.com/watch?v=gGY1QFEmyQk

Gen Y Marketing Podcast - Episode 97

2011-06-25T20:24:00.000-07:00

There is a saying we have around the Gen Y Marketing studio, and that is "When you can't get Paul West, get Paula Abdul".

On this weeks show:-

Vodafone google curse http://www.theage.com.au/technology/technology-news/vodafones-google-curse-20110621-1gcvn.html

Bus Ads http://www.marketingmag.com.au/articles/news/5357/bus-ads-do-they-capture-attention-and-keep-it-/

Catch up ads not as good as traditiona ads on tc http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=21422&Title=Catch_up_adverts_not_as_effective_as_traditonal_ones_on_TV

Kogan launches ad about listening to social media feedback http://mumbrella.com.au/kogan-were-always-listening-to-social-media-feedback-49692

http://www.techau.tv/blog/kogan-wants-you-to-know-they-are-listening-to-social-media/

How to win Kelloggs business? Twitter. http://mumbrella.com.au/keep-left-wins-kelloggs-twitter-pitch-contest-49139

Farmer beats billboard ad ban http://www.express.co.uk/posts/view/253934/Farmer-beats-ad-ban-by-painting-sheep

Dove tells you ht you might have ugly...underarms

http://online.wsj.com/article/SB10001424052748703696704576223112705412404.html?mod=WSJ_hpp_MIDDLE_Video_Top

http://www.okclips.com/tv-ads/Dove-Underarm-Beauty-Treatment-tv-ad-26955/

Campains that work (or don’t work)

IKEA radio ad http://mumbrella.com.au/monkeys-jay-grey-and-eardrum-pick-up-radio-lions-49942

Mcdonalds coffee sorry ads http://mcdonalds.com.au/#/mccafe_our-coffee

http://www.news.com.au/business/mcdonalds-customers-brew-up-a-stink-over-coffee/story-e6frfm1i-1226066890309

Gen Y Marketing Podcast - Episode 96

2011-06-11T23:35:00.000-07:00

So it would seem the words we were looking for were in fact:-

She stepped off the bus (The Venga Bus I believe) out into the city streets,

Just a small town girl with her whole life packed in a suitcase by her feet.

Win Big, Mama's fallen angel. Lose big, liven out her lies.

Just another shining example of the Gen Y Marketing Podcast's commitment to accuracy in journalism.

On this weeks show:-

Carbon tax ads http://www.heraldsun.com.au/news/more-news/cate-blanchetts-carbon-promo/story-fn7x8me2-1226064788618

Safe sex ads to be reinstated http://www.brisbanetimes.com.au/queensland/safe-sex-ads-to-be-reinstated-20110601-1ff7u.html

Eninem loses it over audi ad http://theage.drive.com.au/motor-news/eminem-loses-it-over-audi-ad-20110609-1ftue.html

Paypal launches redbubble review http://www.smartcompany.com.au/legal/20110602-paypal-launches-redbubble-investigation-over-hipster-hitler-listing.html

cba seeds campaign http://thefinancialbrand.com/18734/commonwealth-bank-community-seeds-facebook-giveaway/

Gen Z blah blah http://mumbrella.com.au/gen-z-the-conservative-ethical-generation-48727#more-48727

Zachary Martinez in the news http://www.news.com.au/national/defence-review-teams-sex-controversy/story-e6frfkvr-1226060003731

Campains that work (or don’t work)

Rabbo direct http://www.youtube.com/watch?v=sYjHt31tvgs&feature=player_embedded

CGU http://www.youtube.com/watch?v=w02cz3dCZrs

Gen Y Marketing Podcast - The Lost Years

2011-05-29T00:38:00.000-07:00

I know what your thinking. "I knew these guys were pretty lazy when it came to their research but being so lazy they don't even record a podcast, well that's just taking things a bit far!".

The fact of the matter is, we have had a few things come up over the last week or so that has meant we couldn't record a show this week. But don't despair, we will be back in a couple of week for another.....gen y.....marketing.....podcasssssssst"

(in the mean time, if the lack of Nat's usual inappropriate statements is leaving you feeling a little empty, friend of the show Zac Martin has stepped up to fill the void. Great work Zac!)

Gen Y Marketing Podcast - Episode 95

2011-05-15T01:18:00.000-07:00

Hi Nat's mum. Thanks for the feedback, look forward to reading your scathing review on iTunes in the coming weeks.

On this weeks show:-

Matt Moran boil over http://www.smh.com.au/entertainment/tv-and-radio/aria-on-an-f-string--why-matt-moran-really-boiled-over-20110510-1egme.html

Facebook group urges advertisers to boycott bolt report http://mumbrella.com.au/facebook-group-urges-advertisers-to-boycott-the-bolt-report-45912

Generation C?? http://www.theage.com.au/technology/technology-news/say-hello-to-generation-c-the-coupon-shopaholics-20110430-1e1wu.html

Websites cave over auto refreash http://www.theaustralian.com.au/business/media/websites-cave-in-to-agencies-over-auto-refreshing/story-e6frg996-1226048032197

beome an organ donor http://adland.tv/ooh/organ-donor-foundation-only-chance-get-inside-print-belgium

Branson gives virgin a new name http://www.theage.com.au/business/branson-gives-virgin-a-new-name-20110503-1e6h5.html

General Pants ad backlack censor http://news.ninemsn.com.au/national/8246242/general-pants-ad-censored-after-shopper-backlash

Campains that work (or don’t work)

Irish Children http://www.youtube.com/watch?v=cdHb6I0kSiM&feature=player_embedded

Schweppes http://www.buzzfeed.com/poutine/uma-thurman-in-new-schweppes-commercial-10u6

Gen Y Marketing Podcast - Episode 94

2011-04-30T15:39:00.000-07:00

Editing out all the bits that in retrospect we probably shouldn't have said is a fine idea, but then who would bother downloading a 4 minute podcast?

On this weeks podcast:-

Not hot enough: airline's bikini model ad banned http://www.smh.com.au/travel/travel-news/not-hot-enough-airlines-bikini-model-ad-banned-20110428-1dy45.html#ixzz1Kp5KnReh

HULU to shake up Oz TV market http://www.theage.com.au/technology/technology-news/hulu-to-shake-up-aussie-tv-market-20110421-1dpq3.html

Free ads offered by Nine to make up for ratings tumble http://www.theaustralian.com.au/business/media/free-ads-offered-by-nine-to-make-up-for-ratings-tumble/story-e6frg996-122604057781

Tampon Ad http://mumbrella.com.au/johnson-johnson-ad-tampons-should-not-feel-like-sandpaper-44761#more-44761

Tobacco Ad misleading http://www.smh.com.au/national/tobaccofunded-ad-campaign-misleading-20110426-1dv4m.html

Amazon launches cheaper ad sponsored kindle http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20851&Title=Amazon_launches_cheaper,_ad_sponsored_Kindle

Mother sues over pic in abortion ad http://www.reuters.com/article/2011/04/27/us-newyork-billboard-idUSTRE73Q8LU20110427

Campains that work (or don’t work)

NRMA IT http://www.youtube.com/watch?v=_Ej7P0WkkX0&feature=player_embedded

Big M ad - http://www.youtube.com/watch?v=hjQN1TH81Q0

Gen Y Marketing Podcast - Episode 93

2011-04-17T02:36:00.000-07:00

If we just spent a little less time talking about Aaron Neville and Lynda Rondstadt and a little more time talking about Gen Y Marketing then maybe, just maybe, we would have a little more industry cred... Just sayin.

On this weeks show:-

Pokies Ad under fire http://www.adnews.com.au/news/clubs-australia-under-fire-over-ad-campaign

http://www.youtube.com/watch?v=R8CtHtY-3cg&feature=player_embedded

Strepsils on the radio http://mumbrella.com.au/talkback-stations-tricked-into-strepsils-plugs-44041

SEO reputation Management http://www.smartcompany.com.au/internet/20110411-vetting-prospective-staff-made-harder-as-seo-company-helps-job-seekers-bury-unfavourable-online-mentions.html

Kraft create ads based on tweets http://mashable.com/2011/03/29/kraft-mac-cheese-ad-conan/

Social Media keeping executives up at night http://www.theaustralian.com.au/business/media/net-users-logged-on-21-hours-a-week/story-e6frg996-1226036913878

20% discount for life for a tatttoo http://www.thecampussocialite.com/get-marc-ecko-tattoo-get-20-discount-for-life-seriously/

No Twitter at the logies http://www.theage.com.au/entertainment/tv-and-radio/twitterati-left-in-limbo-by-logies-ban-on-mobiles-20110411-1db47.html

Campains that work (or don’t work)

Realistic defense force recruiting ad http://www.youtube.com/watch?v=upZMwKfucEQ&feature=youtu.be

Phili Cheese Ad http://mumbrella.com.au/philadelphia-urges-women-to-eat-creamy-foods-shamelessly-43688#more-43688

Gen Y Marketing Podcast - Episode 92

2011-04-01T05:52:00.000-07:00

Just so we are clear, that whole thing about dead prostitutes is a joke.

On this weeks show:-

The Beer Wars http://www.abc.net.au/local/stories/2011/03/23/3171121.htm

http://www.heraldsun.com.au/business/in-the-black/beer-not-the-new-milk-in-price-wars/story-e6frfinf-1226026985885

Bank competition viewed as a stunt http://www.heraldsun.com.au/business/bank-competition-war-a-publicity-stunt-customers/story-e6frfh4f-1226029357452

UM bans video ads with Fairfax until autoplay ends http://mumbrella.com.au/um-bans-video-ads-with-fairfax-until-autoplay-ends-43212

Make up Ad without digital airbrushing. Shock! http://style.popcrunch.com/make-up-for-ever-releases-worlds-first-unairbrushed-foundation-ad/

Facebook testing instant ads based on status updates http://www.smartcompany.com.au/internet/20110325-facebook-testing-instant-ads-feature-based-on-user-status-updates.html

Rivers ad campaign 'a deadly deal for women' http://www.theage.com.au/victoria/rivers-ad-campaign-a-deadly-deal-for-women-20110323-1c5yo.html

KFC Mantime and VIP Offer fuck up http://mumbrella.com.au/kfc-apologises-to-customers-over-promotion-for-the-double-43080

Campains that work (or don’t work)

Merina commercial http://www.youtube.com/watch?v=fHMsUd7cpOE

Skittles http://www.youtube.com/watch?v=eDlaJlb1ezg

Gen Y Marketing Podcast - Episode 91

2011-03-20T00:01:00.000-07:00

Whilst we do have an "explicit" tag on our podcast and have done for quite some time, I feel the need this week to add an extra warning for you this listener. For those of you who don't wish to listen to Nat's views on below the equator grooming issues, you may find some parts of this podcast disturbing (I certainly did)..

On this weeks show:-

Facebook to offer movie rentals http://www.theaustralian.com.au/business/news/facebook-to-offer-movie-rentals/story-e6frg90o-1226018117931

Entendres are OK according to ASB http://mumbrella.com.au/its-okay-to-get-pork-on-your-fork-rules-asb-41294

http://mumbrella.com.au/essential-beauty-ad-banned-for-excessive-foliage-references-41386

Big Brands taking over online Retail http://www.smartcompany.com.au/retail/20110314-big-brands-taking-over-online-retail-new-figures-show.html

Iran to compete in Olympics despite zion complaints http://www.bbc.co.uk/news/uk-1272416

Times Square Video Screen Hack is Marketing Campaign For Movie http://www.urlesque.com/2011/03/17/times-square-video-screen-hack-fake/

Juicyfruit unicorn thing http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146629

Kids, stopp throwing fruit away http://mumbrella.com.au/ad-featuring-kids-throwing-away-fruit-banned-by-watchdog-41219#more-41219

Campains that work (or don’t work)

Smartwater http://www.youtube.com/watch?v=Rc47LcvIxyI

Toyota ad http://www.toyota.com.au/toyota/promise

Gen Y Marketing Podcast - Episode 90

2011-03-05T15:47:00.000-08:00

This week we welcome our guests Oxycontin, Vicodin and Adderal. We you you will all make them feel welcome...

Dymocks does a Nandos on Boarders and A&R vouchers http://www.marketingmag.com.au/articles/news/4787/dymocks_pays_up_for_borders_and_angus_robertson_vouchers/

Hollywood has had its fill of Apple brand placements http://www.networkworld.com/community/blog/hollywood-has-had-its-fill-apple-brand-placem

Google MYOB free website giveaway! http://www.gizmodo.com.au/2011/03/google-and-myob-give-away-free-website-and-domain-name-hosting-for-businesses/

KFC dumps finger lickin' good slogan http://www.watoday.com.au/business/marketing/finger-lickin-good-slogan-kicks-the-bucket-after-60-years-20110221-1b22e.html

Facebook winning display ad revenue from Google http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20477&Title=Facebook_winning_the_display_revenues_from_Google

TV ad makes aboriginals look like gang members http://www.abc.net.au/news/stories/2011/02/22/3145318.htm?section=justin

What's that on your ass? Oh, it's just an ad impression on your skin http://www.geekosystem.com/advertisements-pressed-onto-legs-bench/

http://208.109.178.148/files/print/2011/Feb/34724_Superette_Short_Shorts.jpg

Campains that work (or don’t work)

Hungry Jacks http://www.youtube.com/watch?v=5TCZYHlyjk0&feature=player_embedded

Marriage equity http://www.starobserver.com.au/news/2011/02/14/marriage-tv-campaign-launched/44328

Gen Y Marketing Podcast - Episode 89

2011-02-18T22:05:00.000-08:00

Hey! Commonwealth Bank! Blogs are counted as social media right? Well that being the case we think you are terrible, and being that you are SOOO concerned about getting in touch with disgruntled customers so you can "provide customer support and outcomes" then you should probably give us a call. Our number is 0406 575 339.

On this weeks show..

nab break up campaign http://www.theage.com.au/business/nab-ads-put-noses-out-of-joint-20110214-1atq0.html

http://www.theage.com.au/business/nab-serenades-shoppers-as-bank-wars-get-personal-20110215-1av4o.html

http://mumbrella.com.au/nab-escalates-war-on-its-rivals-with-video-stunts-39562

Controversial Superbowl Ads http://blogs.wsj.com/venturecapital/2011/02/08/as-groupon-defends-its-super-bowl-ad-homeaway-apologizes/

Bank threatens staff with sack over social media comments http://www.theaustralian.com.au/news/nation/bank-threatens-staff-with-sack-over-social-media-comments/story-e6frg6nf-1226000454432

Chanel 7 promo a little bit of a rip off http://www.heraldsun.com.au/sport/afl/channel-7-afl-promo-remarkably-similar-to-nba-campaign/story-e6frf9jf-1226001486639

Apple iAds twice as effective as TV ads for Campbell's Soups http://www.appleinsider.com/articles/11/02/03/apple_iads_twice_as_effective_as_tv_ads_for_campbells_soups.html

Gold Cosat Real Estate agents...nothing else needs to be said http://brisbanetimes.domain.com.au/real-estate-news/a-new-low-for-real-estate-agents-as-underwear-models-brought-in-20110212-1arjk.html

Ad free Times Square http://www.desktopmag.com.au/news/an-ad-free-times-square/

Campains that work (or don’t work)

Smoking http://www.threebillion.com/a-good-anti-smoking-ad/?utm_source=the+threebillion+project&utm_campaign=e47e4e896b-RSS_EMAIL_CAMPAIGN&utm_medium=email

Gen Y Marketing Podcast - Episode 88

2011-02-05T23:27:00.000-08:00

With the film "The Kings Speech" set to clean up at the Oscars this year, I feel the need to set the story straight on a couple of things. We have been inundated with questions of recently asking everything from "is Nat's speech impediment the same kind that King George the VI's suffered from?" to "Is it true Nat turned down the role of King George the sixth in the movie?". To set your minds at rest people, we had nothing to do with this particular film but you can look forward to our upcoming release entitled "The lispy guy from the Gen Y Marketing Podcasts first episode" which tells as similar story but just different enough to avoid any copyright infringements.

Taco Bell flips the script http://i.huffpost.com/gen/242169/TACO-BELL-MEAT-BEEF-LAWSUIT-NEWSPAPER-ADS.jpg

http://www.latimes.com/health/boostershots/la-heb-taco-bell-ingredients-20110202,0,408198.story

Two ad censorship stories http://www.theage.com.au/business/media-and-marketing/google-accused-of-papering-over-ads-20110131-1ab6w.html

http://www.salon.com/life/football/index.html?story=/news/feature/2011/01/31/fbn_union_ad_rejected

Con the fruiterer steps on Sam Kekovich's Australia day turf

http://mumbrella.com.au/con-the-fruiterer-steps-onto-kekovichs-australia-day-turf-38616

Facebook to let advertisers republish post http://news.yahoo.com/s/ap/20110126/ap_on_hi_te/us_tec_facebook_ads

Comic to live in Macy's Window http://mashable.com/2011/01/21/macys-birbiglia/

Campains that work (or don’t work)

Vodafone make a difference http://mumbrella.com.au/vodafone-promotes-its-400000-charity-initiative-38631

Days of our lives product placement http://www.thedenveregotist.com/news/national/2010/november/15/days-our-lives-uses-ultra-sly-product-placement

Gen Y Marketing Podcast - Episode 87

2011-01-23T15:26:00.000-08:00

After a whole month of not doing the show over christmas the Gen Y Marketing podcast returns for a new year with even more misinformation, shoddy journalism and Raymond Babbitt style ranting. This week Nat, Paul and Jake are joined by a somewhat annoying microphone buzzing noise for the first few minutes of the show, we would like to thank him for his contribution.

Retail GST on imports campaign http://www.smh.com.au/small-business/trends/backlash-on-retailers-calls-for-online-gst-20110105-19fgl.html

http://www.couriermail.com.au/news/national/internet-postings-pummel-gerry-harvey-over-online-shopping/story-e6freooo-1225983199204

http://mumbrella.com.au/online-shopping-tax-the-biggest-pr-fail-of-2011-already-38109

Pamela Anderson ad too sexy...why of course http://www.theage.com.au/travel/travel-news/pamela-anderson-advert-too-racy-for-hong-kong-airport-20101230-19ank.htm

Bing Lee flood donation backlash http://www.smh.com.au/technology/technology-news/bing-lee-bruised-by-queensland-flood-donation-backlash-20110112-19nl8.html?from=age_ft

Expedia to hand Facebook page to customers for competition http://mumbrella.com.au/expedia-facebook-page-competition-38343#more-38343

Spend on ringback tone ads to reach $780bn by 2015 http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=20094&Title=Spend_on_ringback_tone_ads_to_reach_$780bn_by_2015

Town of Speed to be named Speedkills http://mumbrella.com.au/town-of-speed-to-become-speedkills-in-safety-campaign-38217

Campains that work (or don’t work

aami new song ad http://www.youtube.com/watch?v=2yHd2FQ7Q1Y&feature=player_embedded

accidental pirate http://accidentalpirate.com.au/

Gen Y Marketing Podcast - Episode 87 Xmas

2010-12-23T20:43:00.000-08:00

Evergreen boughs that fill our homes
With fragrant Gen Y Marketing Podcastmas scents,
Hearts filled with the loving glow
That Gen Y Marketing Podcastmas represents;

Gen Y cookies, turkeys stuffed,
Festive holly berry,
Little faces bright with joy,
Loved ones being merry;

Parties, songs, beribboned gifts,
Silver bells that tinkle,
Gen Y Marketing Podcastmas trees and ornaments,
Colorful lights that twinkle;

Relatives waiting with open arms
To smile and hug and kiss us;
These are some of the special joys
That come along with Gen Y Marketing Podcast Christmas.

Gen Y Marketing Podcast - Episode 86

2010-12-18T18:31:00.000-08:00

Whilst very little is ever edited out of the shows we produce, every now and then someone says something so amazingly factually incorrect I feel the need to cut it before we post the show on itunes. During this weeks show Nat (always keen to show of his superior intellect) pointed out that in his mind when I edit 5mins from the Gen Y Marketing Podcast it removes 5 minutes from the lives of all our listeners.

I am pretty sure this breaks all the rules of the time space continuum BUT if any of you have, as Nat puts it "woken up naked with no shoes on, unsure how you got there" please let me know and I will stop making edits.

Oprah says Australia's $4Mil investment in Oprah pay off.

http://www.bloomberg.com/news/2010-12-12/oprah-pats-koala-arrives-in-sydney-in-3-million-push-for-u-s-tourists.html

HOW MUCH IS A TWEET WORTH http://mashable.com/2010/12/13/toyota-shareathon/

Traffic camera speeding lottery http://consumerist.com/2010/12/traffic-camera-enters-speed-limit-abiding-drivers-into-lottery.html

Air NZ cuts kiss scene from safety video http://www.theage.com.au/travel/travel-news/air-nz-cuts-gay-kiss-scene-from-safety-video-after-complaints-20101214-18vxc.html

mumbrella's 10 most complained about tv ads http://mumbrella.com.au/the-ten-most-complained-about-ads-of-2010-37589

Campains that work (or don’t work)

Road Saftey http://www.bestadsontv.com/ad/33148/Road-Safety-Car-For-Sale---Waitakere-City-Council

ING direct http://www.youtube.com/watch?v=HsQ4iGG5MFw&feature=related

Gen Y Marketing Podcast - Episode 85

2010-12-03T16:16:00.000-08:00

Have you ever wanted your business advertised on the Gen Y Marketing podcast? Probably not but this week the team show you just what we are capable of with a brand new segment!

Canda beats australia as worlds best brand http://www.theage.com.au/travel/travel-news/canada-beats-australia-to-be-named-worlds-best-brand-20101126-189ui.html

Tossers extra dry pisses of tooheys http://www.theage.com.au/victoria/no-dry-humour-in-tossers-tugofwar-20101127-18bjq.html

Marketers unhappy with award chasers http://mumbrella.com.au/marketers-unhappy-with-biased-award-hunting-digital-agencies-36483

l'oreal in trouble in sweeden http://www.theaustralian.com.au/business/media/loreal-could-face-150000-fine-for-misleading-facial-cream-advertisements/story-e6frg996-1225964354420

Google doubleclick lunches in Oz http://www.theaustralian.com.au/business/googles-doubleclick-ad-auction-launch/story-e6frg8zx-1225964138395

Qantas gets some twitter action http://mumbrella.com.au/qantas-twitter-a380-36598

consumers half as likely to trust ads on social media http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19770&Title=Consumers_half_as_likely_to_trust_ads_on_social_media_sites

Campains that work (or don’t work)

Stevel Seagul campaign http://mumbrella.com.au/steven-seagal-fronts-carlton-dry-contest-36491

Doritos http://www.doritos.com.au/#/final3

Gen Y Marketing Podcast - Episode 84

2010-11-20T19:58:00.000-08:00

As you may have noticed we have taken a few weeks off doing the show to work on ~~our upcomming HBO Special~~ some other stuff, but we are indeed back with another Gen Y Marketing Podcast!

In this weeks show:-

Auto play videos are what customers want...err...ummm...no, they are a commercial reality. For now.

http://mumbrella.com.au/fairfax-video-pippa-leary-autorefresh-35878

http://mumbrella.com.au/fairfax-coo-autoplay-video-is-a-commercial-reality-for-now-35946#more-35946

Dan Murphys discount a fake http://www.theage.com.au/business/no-cheers-30-booze-discount-a-fake-20101118-17y7d.html

Do any tobaco companies want to sponsor this podcast http://www.theage.com.au/technology/technology-news/internet-cigar-fanciers-create-a-stink-20101116-17vz3.html

Now, Microsoft are mocking apple in videos http://news.cnet.com/8301-17852_3-20022698-71.html

Internet and TV at the same time http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19611&Title=Dual_consumption_of_TV_and_online_on_the_rise

Sex.com sells http://news.cnet.com/8301-1023_3-20020429-93.html

Brand promoted bands http://www.omgwithemily.com/2010/10/beop-easiest-way-to-launch-band-have.html

Campains that work (or don’t work)

Choose your own adventure NHS condoms http://www.dailymail.co.uk/news/article-1329403/NHS-condoms-video-Porn-No-trying-encourage-teenagers-use-contraception.html

Areogaurd http://www.youtube.com/watch?v=dawizzgjpTA&feature=player_embedded

sound of one hand eating http://www.youtube.com/watch?v=QPO2M5m6g1Q&feature=player_embedded

Gen Y Marketing Podcast - Episode 83

2010-10-09T21:46:00.000-07:00

BIG HOLIDAY ANNOUNCEMENT!!! Ok well its not really that big, but if we have learnt anything from the advertising world it's to over state and under deliver on everything. This weeks Gen Y Marketing Podcast will be the last show for a few weeks. The 3 of us are working on another project over the next month or so and as a result wont be able to do our usual show. But don't despair, we will be back very soon to continue the usual inaccurate information and questionable research very soon. And now on with the show:-

Facebook – I like it on http://www.dotsperiod.com/1200/i-like-it-facebook-status-is-about-breast-cancer-awareness/

FritoLay bins the world's first biodegradable crisp bag... because it's too noisy http://www.dailymail.co.uk/news/article-1318110/FritoLay-bins-worlds-biodegradable-Sun-Chips-crisp-bag--noisy.html?ito=feeds-newsxml#ixzz11eHi5SpE

Defamation by algorithm http://www.theage.com.au/technology/technology-news/defamation-by-algorithm-google-found-guilty-of-libel-through-suggest-search-function-20100928-15vde.html

Netflix screws up its launch in Canada http://www.thestar.com/article/864617--netflix-stumbles-as-it-launches-in-canada

Nova pulls teddy bear in blender ad as views mistake it for puppy http://mumbrella.com.au/nova-pulls-teddy-bear-in-blender-ad-after-viewers-mistake-it-for-dog-34223

Scented billboards http://www.smh.com.au/business/media-and-marketing/making-you-hungry-well-it-makes-scents-20101002-161vz.html

Twitter feed inspires second kutcher sitcom http://www.beijingtoday.com.cn/blogger/twitter-feed-inspires-second-tv-sitcom

Campains that work (or don’t work)

Iphone4 http://www.youtube.com/watch?v=bCzzh-nexpg&feature=player_embedded

Microsoft double rainbow http://www.huffingtonpost.com/2010/09/02/microsoft-double-rainbow-ad_n_703509.html

T-hub http://mumbrella.com.au/telstra-calls-in-the-pumber-34193

Gen Y Marketing Podcast - Episode 82

2010-09-25T18:17:00.000-07:00

This weeks podcast... was a draw.

On this weeks show:-

Tens One basketball ad branded racist http://www.heraldsun.com.au/news/national/tens-one-hd-basketball-ad-branded-racist/story-e6frf7l6-1225925130638

Anti fast food ad angers mcdonalds http://www.news.com.au/business/anti-mcdonalds-ad-angers-fast-food-chain/story-e6frfm1i-1225923539974

Oz agencies terrible on mobiles http://mumbrella.com.au/australian-digital-agencies-miserable-mobile-failure-33428#more-33428

Outrage over big tobaccos campaign http://www.theage.com.au/national/outrage-over-big-tobacco-campaign-20100911-1562e.html

Brand new from Audi, the all new Audi Turd http://www.greencarreports.com/blog/1049196_oh-audi-how-could-you-the-french-like-electric-cars-but

Hillary Duff Gay PSA http://adweek.blogs.com/adfreak/2008/10/ads-straighten.html

most valuable global brands http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx

Did apple kill Newsdays ad http://news.cnet.com/8301-17852_3-20016901-71.html

Campains that work (or don’t work)

Kindle http://www.intomobile.com/2010/09/13/amazon-kindle-apple-ipad-commercial/

Samsung galaxy http://www.youtube.com/watch?v=lK7IzfLmyco

Gen Y Marketing Podcast - Episode 81

2010-09-12T00:30:00.000-07:00

I think Bryan Adams said it best when he wrote....

I got my first real Podcast
Bought it at the five-and-dime
Played 'til my ears bled
It was summer of 2009

Me and some guys from the Gen Y Marketing team
Had a podcast and we tried real hard
Paulie quit and Nathan got married
I shualda known we'd never get far

Oh when I lock back now
That was seemes to last forever
And if I had the choice
Ya - I'd always wanna be there
Those were the best episodes of my life

On this weeks show:-

Tweet cost swimmer Jaguar endorsement http://www.heraldsun.com.au/entertainment/confidential/gay-slur-costs-stephanie-rice-jaguar-sponsorship-deal/story-e6frf96x-1225914998070

UK to regulate all online marketing http://marketingmag.com.au/news/view/online-ads-to-be-regulated-in-uk-2371

Neuromarketing tested cover lifts sales for New Scientist http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18797&Title=Neuromarketing_tested_cover_lifts_sales_for_New_Scientist

long slogans are better than short ones http://adage.com/columns/article?article_id=145755

Fairfax loses copyright case http://www.theaustralian.com.au/business/fairfax-loses-copyright-battle/story-e6frg8zx-1225915574372

Digital license plate ads http://www.digitaltrends.com/lifestyle/digital-ads-could-be-coming-to-california-license-plates/

Twitter to pomote marketers special offers http://www.techworld.com.au/article/352413/twitter_promote_marketers_special_offers?fp=4&fpid=19

Campains that work (or don’t work)

stop kids sexting http://www.heraldsun.com.au/news/national/video-launched-to-curb-teen-sexting/story-e6frf7l6-1225915280264

Optus - http://www.theage.com.au/technology/technology-news/oh-deer-accc-takes-action-over-optus-ad-with-supersonic-deer-20100908-150zj.html

Gen Y Marketing Podcast - Episode 80

2010-08-27T15:29:00.000-07:00

Australia's first hung parliament in 70 odd years has left many people wondering what the future holds for the countries political system. As the ballot counting continues it seems apparent that the power to choose who leads this country resides in the hands of 3 obscure independents who's decisions may well shape our nation over the next 3 years.

We know they have some crazy ideas, we know there is a risk in putting such power in the hands of so few. But ladies and gentlemen I would like you all to take a moment and be thankful that the three men that are charged with deciding the future of this country are not Jake, Nat and Paul from the Gen Y Marketing Podcast. Spend a minute and imagine what kind of drunken, hair brained ideas the Gen Y Marketing team would be trying to pass were they holding the country by the throat. My point? It could be much worse...

On this weeks show:-

Consumers choose entertaining ads http://www.marketingmag.com.au/news/view/fairfax-digital-says-consumers-choose-entertaining-ads-2343

Drive thru supermarkets in UK http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18679&Title=Tesco_trials_first_‘drive-thru’_supermarket

Federers youtube hit http://www.theage.com.au/digital-life/digital-life-news/i-smell-a-rat-woodbridge-calls-out-federers-viral-youtube-hit-20100819-12rob.html?autostart=1

Sevens new digital TV station to target men Tens new channel to target the youth http://www.theage.com.au/entertainment/tv-and-radio/seven-targets-men-with-third-digital-channel-20100819-12ix1.html

http://www.heraldsun.com.au/entertainment/ten-turns-to-new-digital-multi-channel-called-eleven/story-e6frf96f-1225910270164

Sexy girl turns into demon http://izreloaded.blogspot.com/2010/08/sex-girl-turns-into-demon-in.html

Band pays public to listen to single http://www.theage.com.au/entertainment/music/band-pays-public-to-listen-to-single-20100813-122ju.html

Campains that work (or don’t work)

Kia http://www.youtube.com/watch?v=kFFz_MVSq5s&feature=pyv&ad=6349733225&kw=kia&gclid=CPSnsq3I1KMCFQK_bwodDGX2uw

Lumix http://www.youtube.com/watch?v=YPhoaOpOq_k&feature=player_embedded

Gen Y Marketing Podcast - Episode 79

2010-08-14T23:02:00.000-07:00

For most of us having trust in our medical practitioners is an important part of a healthy lifestyle. Nat of course holds the view that doctors are incapable of assessing a persons medication requirements and so are incapable of prescribing the correct dosage of pain killers. To correct this oversite Nat takes his doctors advice and adds a further 30-50% to ensure he is not under medicated after a medical proceedure. So for all you kids out there, listen to this weeks show and learn a valuable lesson... Yahoo answers cannot and should not trump 7 years of medical school when it comes to advice on how many pain killers to take ok? Good.

Libs google ads http://www.theage.com.au/technology/technology-news/threat-drives-libs-election-ad-campaign-down-the-googler-20100811-11z9w.html

British abortion ad cleared http://www.salon.com/life/broadsheet/2010/08/04/abortion_ad/index.html

fairfax should axe daily papers in Melb and syd? http://www.theaustralian.com.au/business/city-beat/axe-fairfax-media-daily-print-editions-to-boost-earnings-says-macquarie-analyst/story-e6frg9no-1225901059221

facebook say ad spend is booming http://news.cnet.com/8301-13577_3-20012641-36.html

Old ads for new tech http://www.unstage.com/2010/08/everything-ages-fast-vintage-social-networking-ads/

Minority report style billboards ready http://www.telegraph.co.uk/technology/news/7920057/Minority-Report-style-advertising-billboards-to-target-consumers.html

web users can choose what ads they want to watch http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18552&Title=Web_companies_let_users_choose_what_ads_to_watch

do we care if viral stuff is made up http://thechive.com/2010/08/11/a-word-from-jenny-16-photos/

http://gawker.com/5609650/the-quitting-tale-that-suckered-the-whole-internet

http://www.boingboing.net/2010/08/10/hopa-girl-is-obvious.html

Campains that work (or don’t work)

QUIT http://keepquitting.org.au/

Honda Jazz Hipsters http://www.youtube.com/watch?v=Z5dIzY7yvRA

abc ad http://www.youtube.com/watch?v=s5G87fMVR0E&feature=player_embedded

Gen Y Marketing Podcast - Episode 78

2010-07-31T17:20:00.000-07:00

When we decided to take some time and look at political advertising in this weeks show the decision to invite former liberal leader Dr John Hewson seemed like a brilliant move. Unfortunately it seemed Dr Hewson had already been booked for the Gruen Transfer so instead we have Zac Martin from Pigsdontfly.com (and some other agency that I cant recall the name of right now) join us on the show. Zac has come a long way since his first appearance on the Gen Y Marketing podcast and I think you will agree his level of contempt for us is more in line with what it should be.

Old spice guy not helping sales...ummm, yeah he is

http://tv.yahoo.com/blog/despite-enormous-popularity-old-spice-guy-not-helping-sales--1403

http://adweek.blogs.com/adfreak/2010/07/hey-old-spice-haters-sales-are-up-107.html

Myspace rock n roll relaunch...again http://www.theage.com.au/technology/technology-news/struggling-myspace-plans-rock-and-roll-relaunch-20100726-10s8u.html

The Millenials Marketing podcast http://www.flowtown.com/blog/who-are-the-millennials

Cokes facebook porn campaign http://www.guardian.co.uk/media/2010/jul/21/facebook-dr-pepper-coca-cola

Who remembers sponsors http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18450&Title=Public_unable_to_recall_World_Cup_sponsors

Blindfolded cat kicking ad not banned http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18405&Title=Paddy_Power_blind_footballers_ad_escapes_red_card

Campains that work (or don’t work)

whitepages http://www.youtube.com/watch?v=tZuYu2rVCLg

labor http://www.youtube.com/watch?v=pyR2pu_pY_I

libs http://www.youtube.com/watch?v=-qudBB6haJw&feature=player_embedded

Gen Y Marketing Podcast - Episode 77

2010-07-18T02:23:00.000-07:00

I don't usually get to say this but on this weeks show we actually have a proper, some might say insightful conversation that you might actually find interesting. That said you will have to get past the substantial nipple discussion, a few references to 80's female popstars and some talk about people putting balls in their mouths.. But trust me it's in there somewhere.

On this weeks show:-

facebook bans dolls nipple http://www.theage.com.au/technology/technology-news/facebook-relents-on-doll-nipples-ban-20100712-106f6.html

and Facebook introduces panic button http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18287&Title=Facebook_introduces_panic_button_for_young_internet_users

Broncos ad stopped because shows stealing http://mumbrella.com.au/brisbane-broncos-ad-banned-for-showing-sam-thaiday-stealing-chocolate-29589

The times erects its paywall http://www.theaustralian.com.au/business/media/times-upbeat-on-paywall-approach/story-e6frg996-1225890455280

Award winning diesel campaign banned in UK http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18189&Title=Award_winning_Diesel_campaign_banned_in_the_UK

Prince News : the internet is dead and http://new.music.yahoo.com/blogs/thatsreallyweek/100156/july-5-11-this-is-what-it-sounds-like-when-the-internet-cries/

and
http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18178&Title=New_Prince_album_to_be_given_away_by_Daily_Mirror_and_Daily_Record

How marketers Rig social Media http://www.wired.com/epicenter/2010/07/gaming-the-system-how-marketers-rig-the-social-media-machine/

Campains that work (or don’t work)

brut ads http://www.youtube.com/watch?v=oZjHpZFSxTs&feature=player_embedded

al paccino coffee http://www.bandt.com.au/news/5A/0C06AE5A.asp

http://www.youtube.com/watch?v=_ZILy1qRZTU

Bing http://www.youtube.com/watch?v=_ZILy1qRZTU

Gen Y Marketing Podcast - Episode 76

2010-07-03T18:51:00.000-07:00

This weeks Gen Y Marketing podcast comes to you LIVE from SOUTH AFRICA*

*Please note some elements of the above statement may be misleading. 1. We were not in South Africa for the recording of the show. 2. Our show is never live. (I know this to be a fact because every Sunday I have to get up and edit it before it goes online.) 3. Whilst the show is called the Gen Y Marketing podcast, it very rarely has anything to do with Generation Y and only barely scrapes in as marketing related. However this is indeed a podcast (we got that right) and it is definitely this weeks show (2 out of 5 is close enough right?).

On this weeks show:-

Facebook close to locating you http://www.theage.com.au/technology/technology-

news/facebook-advertisers-close-to-locating-you-20100624-yzwm.html

disney-pixar buys first twitter trending topic http://www.marketingmag.com.au/news/

view/disney-pixar-buys-first-twitter-trending-topic-2197

Hulu prices http://gizmodo.com/5575555/hulu-plus-is-real-10month-for-iphone-ipad-

and-tv-viewing

Australia to ban ultra-skinny models http://www.marketingmag.com.au/news/view/

disney-pixar-buys-first-twitter-trending-topic-2197

world cup ambush marketing http://www.theaustralian.com.au/business/media/

ambush-stunts-a-pain-for-local-cup-bid/story-e6frg996-1225884959001

comm bank new ad direction http://mumbrella.com.au/commbank-unveils-its-new-

direction-and-moves-on-from-comedy-ad-agency-28508#more-28508

worlds greatest salesman http://www.utalkmarketing.com/Pages/Article.aspx?

ArticleID=18106&Title=Man_who_sells_single_red_brick_voted_‘World's_Greatest_Sale

sperson’

Campains that work (or don’t work)

Chikito http://www.theenthusiast.com.au/archives/2010/they-tried-to-make-

chokito-go-to-rehab/

football http://mumbrella.com.au/football-federation-launches-bmfs-fan-made-

ad-28727

Gen Y Marketing Podcast - Episode 75

2010-06-19T19:27:00.000-07:00

There will be some tired and disappointed fans this morning, there is little doubt. After waiting up all night, watching, hoping with baited breath that the nations luck will change and the gods will look kindly on this little island it was not to be. Many had waited 4 years for this, to see a team rise up against the odds, over come adversity and make history but alas no. Seeing those sad faces walking home disappointed really brought home how much the Gen Y Marketing Podcast means to this country. The truth is, I could have posted the podcast last night, I could have pleased the masses, I just didnt get around to it. So to the thousands of fans that packed Federation Square and countless pubs and bars all over Australia, to you I say sorry... I will try and get the podcast up early next week.

Gay Friendly McDonald Ad http://buzz.yahoo.com/buzzlog/93724?fp=1

State plans to ban ads discriminatory against women http://www.theage.com.au/victoria/state-labor-plans-to-ban-ads-that-exploit-women-20100614-ya78.html

bridepop says your bride to be is a fat ass http://bridepop.com/wedding-fun/hilarious-slim-fast-advertisments/

KitKat escapes ad ban http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18054&Title=KitKat_‘Tennis’_advert_escapes_ban_after_complaints_from_parents

google and apple at battle of iphone ad rules http://www.theage.com.au/technology/biz-tech/google-lashes-out-over--apples-new-iphone-ad-rules-20100610-xx8h.html

Banks mad about misleading ad (that isn't one of theirs) http://www.smh.com.au/business/banks-in-uproar-over-misleading-ad-20100615-yb8c.html?autostart=1

Awards means business success apparently http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18062&Title=Awards_for_advertising_do_mean_success_in_business,_says_report

Campains that work (or don’t work)

Star wars, snoop dog and adidas http://guyism.com/2010/06/this-new-adidas-commercial-combines-snoop-dogg-and-star-wars.html

lazy politician http://www.youtube.com/watch?v=X-pgVRV8gkc&feature=player_embedded

Gen Y Marketing Podcast - Episode 74

2010-06-04T05:37:00.000-07:00

Here is a little lesson for all you budding podcast producers out there. If you are the guy in the group who's job it is to edit the show and post it to the internet, the trick is to make the others think that this takes hours and hours of your time and you are bearing more than your fair share of the work load. For this reason I dont recommend getting the podcast mixed and posted less than 2 hours after you finished recording, this will ruin the façade you have spent the last 3 years putting up.

Unfortunately (for me), I have to break with this piece of advice this week but luckily (for you.. depending on how much you like the show) you get the show 2 days early. In theory that will mean this weeks news is even more on point than usual... in theory.

In this weeks show:-

Telstra faking shit up http://mumbrella.com.au/telstra-agency-created-fake-blog-video-and-music-track-to-promote-trading-post-relaunch-25184

Yellowpages Hidden Pizza TVC http://theinspirationroom.com/daily/2010/hidden-pizza-restaurant-in-yellow-pages/

Pink Hitler http://lightlybuzzed.com/2010/05/questionable-marketing-move-of-the-decade-clothing-line-uses-pink-hitler-on-ads/

Chubby men as good as six-packs...in ads http://timesofindia.indiatimes.com/Life/Relationships/Man-Woman/Chubby-men-as-attractive-as-men-with-six-packs/articleshow/5968443.cms

Help Paul rig the ARIA charts http://www.themusicnetwork.com/music-news/industry/2010/06/03/chartfixer-the-shame-of-fame/

Banks on facebook...kinda http://www.theage.com.au/technology/technology-news/max-a-facebook-friend-you-can-bank-on-20100525-wb10.html

American Apparel broke ad rules with employee http://www.theage.com.au/victoria/clothing-ad-broke-rules-with-employee-images-20100528-wlkh.html

Subway finally agrees to tessellate cheese http://www.buzzfeed.com/rebeccae/subway-finally-agrees-to-tessellate-cheese-nzp

Campains that work (or don’t work)

tourism ad http://www.heraldsun.com.au/travel/news/latest-tourism-australia-ad-revealed-with-new-unofficial-anthem/story-fn32891l-1225873425600

Bank ad offends bank employees http://www.theage.com.au/business/fresh-barbs-aimed-at-barbara-ads-20100602-wx9x.html

Gen Y Marketing Podcast - Episode 73

2010-05-22T23:19:00.000-07:00

Nat's a screw up, we all know this. But when I asked him to line up a special guest for this weeks show to fill in for Paul who had been shipped out on a top secret mission (for those of you that are not aware, Paul is actually a Navy Seal) I was quite excited to hear that Michael Bolton was going to be joining us. Unfortunately Nat "fat fingers" Graf's typo on the request sheet resulted in Andrew Bolt joining us instead. We thank Andrew for his contribution in this weeks show although his rendition of "Sitting on the dock of the Bay" was somewhat lacking.

ON this weeks show:-

Smartest way to find a job http://www.gizmodo.com.au/2010/05/the-smartest-way-find-a-new-job-on-google/

Mobile net audience measurment tool by Neilsons http://www.marketingmag.com.au/news/view/mobile-net-audience-measurement-tool-introduced-by-nielsen-2126

Google bans cougars http://www.salon.com/life/broadsheet/2010/05/14/google_bans_cougars/index.html

NT racist touris ad http://www.theage.com.au/travel/travel-news/error-blamed-for-racist-term-in-google-tourism-ad-20100511-ush2.html

Facebook throws lifeline to mag publishes http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17653&Title=Facebook_throws_lifeline_to_magazine_publishers

tampons and facebook pics http://theinspirationroom.com/daily/2010/moxie-identi-tins/

Greenpeace asks public to redsign bp logo http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=17717&Title=Greenpeace_asks_public_to_redesign_BP_logo_in_confrontational_move

Campains that work (or don’t work)

http://www.yourhealth.gov.au/internet/yourhealth/publishing.nsf/content/home

boost chocolate bar - http://www.facebook.com/reqs.php#!/cadburyboost

tomtom gps http://www.youtube.com/watch?v=2ljFfL-mL70

Gen Y Marketing Podcast - Episode 72

2010-05-08T17:46:00.000-07:00

Look, I just like listening to Motown music, is that really such a crime? Sure I should probably turn it off before we start recording the show but there are times (you will know this if you are a regular listener) where listening to Nat and Paul just gets so tedious its nice to be able to tune out and listen to some tunes. Never the less a block buster show this week and remember kids a FREE audio book for anyone that goes to Audiblepodcast.com/geny !

In this weeks show:-

Text news – answering text during sex http://adage.com/article?article_id=143705

Girls text more than boys http://www.socialtimes.com/2010/04/report-american-teen-girls-text-more-than-teen-boys/

Smokebook? big tabaco subverts ad bans http://www.theage.com.au/technology/technology-news/welcome-to-smokebook-big-tobacco-subverts-ban-20100423-tj43.html

Storm in a D-cup http://www.theage.com.au/queensland/sponsorship-scandal-a-storm-in-a-dcup-20100505-ua8v.html

Porn PSA http://thresq.hollywoodreporter.com/2010/04/hollywood-docket.html

Marketing Students tapped to market Microsoft http://www.theaustralian.com.au/business/media/marketing-students-tapped-to-market-microsoft/story-e6frg996-1225861313001

Telstra gets "hip" with keyboard cat ad http://mumbrella.com.au/keyboard-cat-and-telstra-do-not-mix-24231

Brands of the future http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=17532&title=First_Gen_Y_survey_reveals_brands_of_the_future

Campains that work (or don’t work)

Perfect man http://perfectitaliano.com.au/widget/?FromHomePage

Tampons http://mumbrella.com.au/u-by-kotex-platinum-launches-first-tv-ad-to-push-premium-positioning-24236

Webjet http://www.youtube.com/watch?v=gY3YcXsf5OI

Gen Y Marketing Podcast - Episode 71

2010-04-23T19:12:00.000-07:00

Yes thank you Dennis..

A lacklustre first half from the team today, inside 50's were the lowest they have been all season, tackle count was extremely poor and despite Paul's return from the injury that had seen him miss last weeks match they really failed to capitalise on opportunities. But after half time it looked like a totally different team had taken the field. Solid work from the mid field and a real sense of purpose saw them hit back with some strong performances up forward.

In this weeks show:-

Microsoft encouraging teen sexting http://www.theage.com.au/digital-life/mobiles/sexting-claims-microsoft-kin-ad-yanked-20100419-snoh.html?autostart=1

Facebook only values you at $3.60 http://mashable.com/2010/04/14/facebook-fan-valuation/

AFL STARS SUPPORT YOUR CHILD BEING GAY http://www.theage.com.au/afl/afl-news/stars-of-the-afl-come-out-in-support-of-gays-20100410-rzz2.html

Company points gun at people to get them to buy their product http://consumerist.com/2010/04/pointing-a-gun-at-people-in-public-is-not-good-viral-marketing.html

Social Media Ads “perform better than standard display ads’…and molest children http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=17429&Title=Social_media_ads_‘perform_better_than_standard_display_ads’,_Nielsen

Yellowpages tricking hipsters into....eating pizza http://www.theage.com.au/opinion/blogs/the-vulture/hijacking-friendships-for-a-pizza-the-action/20100419-smy4.html

Nikes Tiger ad has impact...on Tigers marriage http://www.theage.com.au/sport/golf/nike-ad-the-final-straw-as-elin-nordegren-seeks-divorce-from-tiger-woods-report-20100415-sel9.html?autostart=1

Redbull sexualising children http://mumbrella.com.au/watchdog-pulls-red-bull-tv-ad-for-sexualising-children-22800

Campains that work (or don’t work)

Mountain dew forces customers to choose new flavour http://mashable.com/2010/04/19/dewmocracy-2-flavor-nations/

cap-a-soup wants to call you names http://www.youtube.com/watch?v=8qiDDnJsO2o

(P.S - I would personally like to apologise for the excessive number of Get This 2006 references this week, Warrick Cappa garage stripping, Steve Gutenberg NZ accent, fellow diners, etc are all courtesy of T Martinez, Kavalee and Marzlando Calrission..)

Gen Y Marketing Podcast - Episode 70

2010-04-09T21:26:00.000-07:00

Oooohhh. As long as we got this podcast, we got the world spinnin right in our hands. Nat, Paul and me, we gotta be, the luckiest dreamers who never quit dreamin'. As long as we keep on givin' we can take anything that comes our way. Podcasting in rain or shine, all the time, we got each other Sharin' the under research information, excessive use of foul language, unqualified statements, libellous references to people in the public eye and love..

On this weeks show:-

Ipad launch – did apple pay for product placement

http://arstechnica.com/tech-policy/news/2010/04/buying-30-min-of-primetime-modern-family-becomes-ipad-ad.ars

Nike does Tiger Woods Ad

http://www.heraldsun.com.au/sport/golf/tiger-woods-nike-ad-features-voice-of-late-father-earl/story-e6frfgax-1225851232864

facebook scrap fan option

http://www.theage.com.au/technology/technology-news/facebook-to-scrap-fan-option-20100331-rc97.html

Internode pokes fun at telstra

http://mumbrella.com.au/broadband-company-internode-pokes-fun-of-telstra-bigponds-blue-kombi-van-21812

Support guide dogs by smelling nice?

http://www.supportscent.com/

New tourism Australia campaign

http://www.theage.com.au/travel/travel-news/australias-new-slogan-theres-nothing-like-it-20100331-rcsx.html?autostart=1

Best April fools ads

http://industry.bnet.com/advertising/10006315/the-5-best-april-fools-jokes-from-advertisers/

http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17247&Title=Brands_cash_on_April_Fools_Day_with_PR_spin

Campains that work (or don’t work)

Vicroads ginga and emo ads

http://www.marketingmag.com.au/news/view/vicroads-lambasted-for-ginga-emo-tvcs-2042

Real C bomb

Jacobs creek http://www.youtube.com/watch?v=OkwN1ExPoeA

Nat’s retro ad of the week

Dr Pepper http://www.youtube.com/watch?v=jvCTaccEkMI&feature=related

Gen Y Marketing Podcast - Episode 69

2010-03-27T20:08:00.000-07:00

If you ever wondered what it would be like if the Gen Y Marketing podcast guys teamed up with cinematic stalwarts Margaret Pomeranz and David Stratton from the ABC's "At The Movies" then this episode might be just what you've been waiting for (then again maybe it isn't).

On a more serious note, we are now sponsored by the lovely people at audible.com who have kindly offered all of our listeners a free audiobook! Head over to www.audiblepodcast.com/geny for your free 14 day trial..

On this weeks show:-

Kangaroo uproar!

http://www.nowpublic.com/environment/kangaroo-los-angeles-cage-angers-australians-2596085.html

Nestle gets angry

http://www.thebigmoney.com/blogs/c-tweet/2010/03/23/will-nestl-ever-reclaim-its-facebook-page-protesters-0

Man plumbs ad from CUB

http://www.smh.com.au/business/man-plums-beer-ads-pulled-from-the-internet-20100321-qo3t.html

Twitter not so active?

http://mashable.com/2010/03/10/twitter-follow-stats/

Lady Gaga Telephone Product placement

http://jezebel.com/5492666/miracle-whipped-on-lady-gaga-and-product-placement

http://www.prwatch.org/node/8963

don't mention the V word

http://www.guardian.co.uk/world/richard-adams-blog/2010/mar/16/tampon-vagina-kotex-advertising

http://www.telegraph.co.uk/technology/facebook/7508945/Facebook-linked-to-rise-in-syphilis.html

Social media buzz words of 2008

http://notetaker.typepad.com/cgm/2010/01/the-twenty-most-important-social-media-buzzwords-for-2010.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Cgm+(Consumer+Generated+Media)

Gen Y Marketing Podcast - Episode 68

2010-03-13T03:17:00.000-08:00

Three Men and a Podcast is an Americanized remake of the 1985 French comedy hit "Three Men and a Cradle". Nat (played by Tom Selleck), Paul (played by Ted Danson) and Jake (played by Steve Guttenberg) are three upwardly mobile New York bachelors who share an apartment. Their even-keel lifestyle is thrown out of whack when a young woman leaves a podcast on their doorstep, suspecting that Paul is the father. The balance of the film is devoted to milking as much humor as possible out of the situation of three urbane young men trying to play nursemaid with nary a clue of what they're doing

In this weeks show:-

US magazine unite for campaign for magazines http://www.smartbrief.com/news/aaaa/industryPR-detail.jsp?id=5371F884-8D98-4D0C-9F7A-24AC0C71B9A4

drinking ads induce more drinking - http://www.livescience.com/culture/anti-drinking-ads-100303.html

Fast food get health brand endorsements- http://www.nbcchicago.com/news/local-beat/McDonalds-Serves-Up-Healthy-Points-for-Dieters----86342797.html

http://www.franchise.net.au/Article/Dominos-links-with-The-Biggest-Loser-to-meet-growing-demand-for-healthy-meals/510313.aspx

2 for 1 goes bad for grill'd http://www.marketingmag.com.au/news/view/updated-two-for-one-promo-burns-grill-d-1964

FB NEWS – fb launch location stuff http://www.allfacebook.com/2010/03/facebook-prepares-to-release-location-service-at-f8/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20allfacebook%20(Facebook%20Blog)&utm_content=Google%20Feedfetcher

Fb internet pages http://www.businessinsider.com/facebook-to-announce-plans-take-over-the-internet-with-facebook-pages-2010-3

sao Paulo gets rid of ODA http://weburbanist.com/2010/03/06/clean-city-sao-paulo-scrubbed-of-outdoor-ads/

faking business districts http://weburbanist.com/2010/03/05/advertising-misinformation-how-to-fake-a-business-district/

BOOBS http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/usa/2874429/Pamela-Anderson-advert-is-banned-in-Australia-for-being-too-sexy.html

How to market small condoms

http://www.theatlantic.com/business/archive/2010/02/the-challenge-of-marketing-small-condoms/36464/

Campains that work (or don’t work)

This weeks theme is the male personal-care products. Good article http://adage.com/article?article_id=142655

Dove – http://www.youtube.com/watch?v=IuexzKkMIDc&feature=related

Gillette - http://www.youtube.com/watch?v=97b13MGbPN8

Oldspice - http://www.youtube.com/watch?v=owGykVbfgUE

Gen Y Marketing Podcast - Episode 67

2010-02-27T20:21:00.000-08:00

You would think that almost 3 years after starting this podcast we could at least get the recording process down pat right? Well as you will no doubt hear from todays episode, this guy (jake) can still manage to forget to hit pause on iTunes before recording the show. So please, sit back and enjoy the musical stylings of "The Best of Motown" disc 1 2 3 and 4 as you struggle to hear our marketing insights... Sorry.
On this weeks show...

TV Ads are loud finally admitted by ITV http://www.dailymail.co.uk/tvshowbiz/article-1251583/ITV-finally-censured-turning-volume-ads-annoyance-millions.html
phone News- Telcos Unite against apple: http://www.theage.com.au/digital-life/mobiles/worlds-leading-telcos-unite-to-take-on-apple-20100216-o4t1.html
lots of android phones http://www.theage.com.au/digital-life/mobiles/androids-take-over-mobile-convention-20100217-oa29.html
Jersey Shore Clothing gets dissed (from Drew) http://photos-g.ak.fbcdn.net/hphotos-ak-ash1/hs494.ash1/26974_358716084427_128731909427_4900979_7256280_n.jpg
Newspaper websites not hindering print...sorta http://www.smh.com.au/business/newspaper-websites-not-hindering-print-20100214-nzg7.html?skin=text-only
Who do you trust - http://www.marketingmag.com.au/news/view/colgate-nokia-head-up-top-10-trustr-brands-1956
Trident launches ‘Best Job in the World’ - http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16888&Title=Trident_launches_‘Best_Job_in_the_World’_for_festival_fans
Colo. Town Censors Busty Avenue Q Puppet
http://www.newser.com/story/81661/colo-town-censors-busty-avenue-q-puppet.html
$10,000 if you can get through this film alone
http://www.theage.com.au/news/entertainment/film/articles/2010/02/24/1266687089416.html
libra http://www.shots.net/video_detail_css.asp?id=44752#anch_top
1st for women so backwards - http://www.youtube.com/watch?v=EPL3j-_fkvk
Bond hipsters http://www.youtube.com/watch?v=PjTaInAmEm8&feature=player_embedded

Gen Y Marketing Podcast - Episode 66

2010-02-13T15:39:00.000-08:00

Your standing in the mens toilets in a little known bar in the northern suburbs of Melbourne. You step up to the mens urinal, start relieving yourself and then all of a sudden you see a flash! You are disorientated, you are confused. Flash! Flash! You turn around to see a bearded figure holding a camera pointed in your direction. You think to yourself "who is this pervert? why is he snapping photos in the mens toilets?". As your eyes recover from the temporary flash educed blindness you see a man running out the door. As he flees you hear him say "It's just research for my podcast!".

Nab helps fight unfair banking http://billboardspotter.com/646/nab-helps-fight-unfair-banking-uh-oh/

Tattoo trip plan derailed http://www.heraldsun.com.au/travel/trip-plan-derails/story-e6frfhb6-1225828490493

Apple rejects search based advertising apps http://www.pcworld.com/article/188740/apple_will_reject_apps_using_gps_for_locationaware_ads.html

Internet display ads on the increase http://www.businessweek.com/technology/content/feb2010/tc2010027_356976.htm

Myspace music trials audio ads http://www.theage.com.au/technology/technology-news/myspace-music-trials-audio-ads-20100210-nr0g.html

Viral Ad on Seek attracts 100 applicants http://www.computerworld.com.au/article/332673/mass_effect_2_viral_ad_attracts_100_applications/

Adobe plays porn card http://www.wired.com/gadgetlab/2010/01/adobe-porn-flash/

Stop abusing vegetables billboard http://wjz.com/watercooler/racy.billboard.cucumber.2.1457293.html

Bridegstone http://www.youtube.com/watch?v=hNUWOu5BBX4

Career Builder http://www.youtube.com/watch?v=2yYStGCPSN4

Google Supper bowl ad http://www.youtube.com/watch?v=nnsSUqgkDwU&feature=player_embedded

Gen Y Marketing Podcast - Episode 65

2010-01-30T17:35:00.000-08:00

For those of you who have been listening to the show for a while now, you will have noticed a certain lack of professionalism in how we go about our work. What you may not be aware of is the hours of editing it takes for me (Jake) to get the show up to even this low standard. This week, I have included at the start of the show a little example of how the world could be if Nat was in charge. This is not intended to be some kind of cold-war style propaganda to scare you, nor is it a chance for me to sing my own praises. What this is, is a little insight into how the world might be if Hitler had won the war..

On this weeks show:-

Cougar Sex http://www.theage.com.au/travel/travel-news/cougar-sex-campaign-lands-air-nz-in-hot-water-20100118-mf04.html?autostart=1

Apple v Google reup http://www.networkworld.com/community/node/56193

Ipad with wings http://www.theage.com.au/technology/technology-news/ipad--also-available-with-wings-20100128-mzpp.html

youtube into movie rentals http://news.cnet.com/8301-17939_109-10438413-2.html

Fiat to creat boringest...err...longest ad http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=16614&Title=Fiat_attempts_longest_ever_live_streamed_ad

booze for boobs http://au.news.yahoo.com/a/-/newshome/6694557/booze-boobs-promotion

BMW spreads new car smell http://www.marketingmag.com.au/news/view/bmw-spreads-new-car-smell-1880

Sexy Game http://www.heraldsun.com.au/news/kids-game-too-sexy/story-e6frf7jo-1225824113563

Win Job for rolling stone http://writeforus.com.au/

Walmart Clown ad http://mashable.com/2010/01/25/walmarts-scary-clown-ad/

New idea - dance ad http://au.promotions.yahoo.com/tv/new-idea-tv/#fop

Gen Y Marketing Podcast - Episode 64

2010-01-16T15:31:00.000-08:00

When I asked Nat and Paul if we should continue putting out the Gen Y Marketing Podcast for another year, Nathan stood up, cleared his throat raised his hands high into the air and said..

We shall go on to the end, we shall podcast in France, we shall podcast on the seas and oceans, we shall podcast with growing confidence and growing strength in the air, we shall defend our podcast, whatever the cost may be, we shall podcast on the beaches, we shall podcast on the landing grounds, we shall podcast in the fields and in the streets, we shall podcast in the hills; we will NEVER surrender, and even if, which I do not for a moment believe, this podcast or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the listeners, would carry on the struggle, until, in God's good time, the New World, with all its power and might, steps forth to the rescue and the liberation of the Gen Y Marketing Podcast.

Paul and I just looked at each other and said "ok sure, why not". It was an odd moment.

News Stories

KFC Racist - http://industry.bnet.com/advertising/10005138/kfcs-racist-ad-reveals-ignorance-of-american-consumers/

World's best job'
man stung by tiny, lethal jellyfish - http://news.bbc.co.uk/2/hi/asia-pacific/8434351.stm

google v apple - who
will win the mobile ads battle - http://articles.moneycentral.msn.com/Investing/top-stocks/blog.aspx?post=1530397

Facebook vitamin water
- http://www.techcrunch.com/2010/01/07/facebook-vitaminwater/

gum banana ad dropped
- http://www.watoday.com.au/national/banana-peeled-back-from-chewing-gum-ad-20091217-kzt6.html

Rage
Against the Machines UK top Christmas song http://www.huffingtonpost.com/emily-henry/rage-against-the-machine_b_398167.html

online jingle service
- http://mumbrella.com.au/so-much-love-to-give-but-does-anyone-want-it-15023

ford wants you to
tweet and drive ttp://www.marketingmag.com.au/news/view/ford-encourages-tweets-while-driving-1849

OAA pulls its 'Career women make
bad mothers' billboards http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16494&Title=OAA_pulls_its_'Career_women_make_bad_mothers'_billboards_

Campains that work (or don’t work)

Clarks shoes - http://www.clarks.com.au/

Unlucky you’re with NRMA
- http://mumbrella.com.au/11053-11053

Gen Y Marketing Podcast - Episode 63 Christmas Special

2009-12-19T16:44:00.000-08:00

Dashing through thee Gen Y Marketing Podcast, on a one horse Gen Y Marketing Podcast, over fields we go, Gen Y Marketing Podcasting all the way. Bells on Gen Y Marketing Podcast rings, making Gen Y Marketing Podcasts bright, what fun it is to laugh and sing a Gen Y Marketing Podcast song tonight... OHHHHHH.....

Paul and I didnt actually want to take a break over the christmas period, but Nat insisted as he has "other work to do" over the next few weeks (see image for explanation)

This weeks show :-

Marketing News this week:-

Westpac equates bananas with banking, hope they know there is a difference.

After 104,000 complaints, telstra still can work out what the problem is

Michael Jordan hoax turns bad

iTunes top apps list released

Deb Hutton doesnt know who butters her bread

Campaign Focus:-

Zac explains his Flavour Crusader campain

Yaris ad "arouses" some backlash

Gen Y Marketing Podcast - Episode 62

2009-12-05T16:52:00.000-08:00

Reports starter surfacing last week that Gen Y Marketing Podcaster Nathan Graf crashed his Escalade into a fire hydrant after being chased down the street by a woman wheedling a golf club. "We can confirm that these reports are categorically untrue" said Gen Y Marketing Podcaster Paul West, "the truth is Nat crashed his 10 speed bicycle into a street performer after hitting himself in the face with a badminton racket." In strange turn of events, when taking questions from eager reporters Paul responded to each and every questions with "I can be contacted at Smine Design, thats S-M-I-N-E dot com for all your website development needs."

Marketing News this week:-

All I want for Christmas is to no longer see Westfield Gift Card posts on facebook

Google banning scammy advertisers

Social media musinderstood by brands, study finds

Whos making money on youtube

Twitter launches paid business accounts

Bebo gets their ass handed to them by Facebook in Australian and closes down

Campaign Focus:-

Intel advertisements

Rebook boobs commercial

This AWFUL greenpeace ad, it makes me sick it really does.

Gen Y Marketing Podcast - Episode 61

2009-11-20T17:58:00.000-08:00

Hey Steve? You there? Huh? are you actually reading this? Thanks to your little comment on the blog last week, here I am doing the freaken show notes! Hope your happy cause you sure as hell know that I'm over the fucking moon sitting here cutting and pasting links to the articles that really, if you listen to the know you would know pretty much all come from the age, marketing mag, mashable and utalkmarketing (no I am not linking to all those sites, you can get off your ass and work them out yourself!). So thank you "Steve", were it not for you I could right now be outside enjoying the sunshine, instead I am here.. HOPE YOUR HAPPY! (but really thanks for the comment, we really appreciate it)

This weeks show :-

Marketing News this week:-

Murdoch talking tough with google

Too many ads on TV acording to research by the Herald Sun

McDonalds cant do a thing right according to the Parents Jury

Google Wiki sidebar set to change the PR landscape

Unfriend joins the dictionary (welcome, enjoy your stay)

Premium SMS takes another punch from the ACCC

Telstra sinks the second life island

Campaign Focus:-

Colbert Vs. Miracle whip

Sumo Salads campaign

Gen Y Marketing Podcast - Episode 60

2009-11-06T16:30:00.002-08:00

Its a little known fact that the original words to Lyle Lovett's 1988 classic "If I had a boat" went "if I had a boat, I'd go out on the ocean. If I had to listen to a podcast, the Gen Y Marketing Podcast would not be my first choice". Thanks to some speedy work by our lawyers we were able to force Lovett to change the second line of the lyrics to say "If I had a pony, I'd ride it on my boat". Lovett said later in an interview "I cant explain why the lyrics to that song dont make sense, but there are 3 guys in Melbourne that you can ask...(bastards)".

This weeks show :-

Marketing News this week:-

Microsoft ditches family guy

How to SPAM like a pro

Coles racist buiscut

Crowd source radio? you mean an ipod

Study finds people dont want to pay for stuff online

Best celebrity viral ad (extensive research)

The 4 types of shoppers

Campaign Focus:-

Droid campaign

Cottons tampon ad

Gen Y Marketing Podcast - Episode 59

2009-10-24T16:14:00.000-07:00

On this weeks show Maryland track and field star Zach Martinez drops by to give us his insights into the world of Generation Y marketing. Zach joins Nathan Graf former general counsel for Bay View Franchise Mortgage Acceptance Company and 2008 NSW junior lawn bowls sensation Jake Lawton for their round up of all things marketing..

This weeks show :-

Marketing News this week:-

Hollywood bans stars from tweeting

54% of companies ban social networks

500k ad for twitter

Target pulls offensive costume

Family guy teams up with windows 7

Pepsi say sorry for iphone pickup app

RyanAir gives away tickets to counter documentary

75% of customer feedback goes unnoticed

Campaign Focus:-

Pro gay marriage ad from Ireland

Sportsbet TVC

Gen Y Marketing Podcast - Episode 58

2009-10-10T17:26:00.000-07:00

Take one part fruity ramblings with a hint of lisp. Add 2 table spoons of cardigan wrapped stencil graffiti and stir in some wannabe silky smooth radio vocal tones. Place in a studio for 3 hours marinading in a mixture of quirky imported beer, $8 wine and cheap scotch whiskey. When complete, upload to the internet and there you have it one of Australia's top marketing podcasts.

This weeks show :-

Marketing News this week:-

iSnack 2.NOOOO acording to customers

Apple suing woolies over fruity logo

WTF no longer the logo for Wisconsin Tourism Foundation

Subliminal ads work... kinda

Tooheys apples all over sydney

Google maps getting more ads

New guidelines or bloggers

Campaign Focus:-

Smirnoff foam pool

NYC fat drink billboard

Gen Y Marketing Podcast - Episode 57

2009-09-26T20:29:00.000-07:00

Words. They are an integral part of an audio based podcast, unfortunately this week we kinda struggled with these old chestnuts. Luckily our insights into the world of advertising and all things marketing did not suffer as once again Nat, Paul and Jake have put together a show jam packed with... things and stuff about the stuff thats on the TV between the shows and the things that the guys that have the companies do to tell you what they have and why they want you to get what they have and stuff.

This weeks show :-

Marketing News this week:-

Smashing Pumpkins join the "we give our music away free" group

How to talk like a gen Y (but please dont cause you will sound like a tool)

iPhone users are pretty cheap on their ad clicks

Denmark. The place to knock up a woman.

Your supermarket trolly knows everything.. EVERYTHING!

Nigerians are upset with sony

Playdoh for your psychopathic children

Campaign Focus:-

Doritos UGC campaign Australia

Dont copy that floppy

Gen Y Marketing Podcast - Episode 56

2009-09-12T20:36:00.000-07:00

Since Paul left on his solo marketing podcast tour of Europe, we have had literally thousands, no, hundreds, no, a few, no, a couple, no a single email asking when he will be back. Well I am happy to inform you that in this weeks installment of the Gen Y Marketing Podcast the gallery wandering, "I hired a bike and rode around Amsterdam looking at architecture" prodigal son has returned filled with all sorts of mind blowing marketing insights.

This weeks show :-

Marketing News this week:-

Melbourne runs and hides from the Connex brand

Roddick not happy about not tweeting

social network users should pay higher insurance

The ad agency recycle bin

Times love the S$%^ out of digg buttons

Its starbucks but not starbucks

Campaign Focus:-

Hefner likes a little variety..in his video games

Adolf Hitler the new face of HIV

Gen Y Marketing Podcast - Episode 55

2009-08-29T18:26:00.000-07:00

Ordinarily we are very happy to have Zac Martin joining us at the Gen y Marketing podcast, after all he is the cliche Gen Yer (with his fancy shoes and his street slang). But on this occasion his constant references to "another marketing podcast" resulted in hours of podcast editing on my behalf. So thanks Zac, thanks a lot.

This weeks show :-

Marketing News this week:-

Australia needs a new tag line

All the music you want for $10 a month

But teens just wont pay for music

Everyone can get a slice of youtube

Twitter making and breaking movies

1 more bet before I give up

no kindles for aussie newspapers

MS poland are racists?

Campaign Focus:-

make your own CGU rap ad

Gen Y Marketing Podcast - Episode 54

2009-08-15T17:21:00.000-07:00

Now there are a lot of podcasts out there that drop in a little background music during their show and I generally dont mind this for the other podcasts that I listen to but.. I have always been of the opinion that the Gen Y Marketing teams insights are SO compelling, adding background music would only distract you the listener from our carefully thought through commentary (cough).

Well this week I (meaning Jake) forgot to hit pause on the mixing desk prior to starting the show, so not only do we have "blogger extraordinaire" Zac Martin joining us this week, for the first few minutes of the show we also have "guitar track 3" stopping by to provide some entertainment.

This weeks show :-

Marketing News this week:-

Facebook search broadcasting your status updates to the world

$70k a year for wearing tshirts

Symatec finding out what kids are up to on the internet

Coke machine as a research tool

Twitter is mostly mindless babble

Google doing billboards

Campaign Focus:-

Rubber raft billboards in subcontinent

Salvos go guerrilla

Gen Y Marketing Podcast - Episode 53

2009-08-01T18:23:00.000-07:00

Due to a number of minor technical issues this week the podcast started much later than usual. Whilst Jake ran around the studio trying to recapture the silky smooth sounds that you have come to expect from the Gen Y Marketing Podcast, Paul and Nat had no other option but to fill in the down time drinking beer.

Ordinarily at this point we would apologies for their incomprehensible drunken rants, but it seems their marketing insights were strangely improved. I don't know if this says more about them or marketing in general but never the less the show must go on.

This weeks show :-

Marketing News this week:-

Boobs seem to be the way to go for online gaming ads

Melbourne has a new logo... at a price

Selling your facebook photo

Who's doing well on google

Lots of money for product placements

Name and shaming hoon drivers on twitter

The aussie bloke now what he is cracked up to be

Campaign Focus:-

bobs got no idea, but then neither do the rest of us

coke Brrr campaign

Gen Y Marketing Podcast - Episode 52

2009-07-17T20:24:00.000-07:00

For any of you who pay attention to podcast intro where I (meaning Jake) do a run down of the stories, you will have noticed that I put on this strange vocal inflection that sounds kinda odd (I have no idea why this is what we went with, I did it the first time and it just seemed to stick).

Anyway, in this weeks podcast you will notice when I say "15 yearold think twitter isn't cool" the way its read makes it sound there are fifteen one year old that think twitter isnt cool. To be honest I stand by that statistic as I am sure most 1 yearolds don't really think much of twitter but just so you know it was supposed to imply that 15 yearolds in general don't think twitter is cool. Sure it would have taken me less time to go back and do it again than to write this explanation but where would be the fun in that?

This weeks show :-

Marketing News this week:-

QANTAS wont play Getup's political ads on flights

20% of online video fans watch less TV (OMG are you fureel?)

Seinfeld doing ads for QLD building society

Twitter ads appear

15 yearolds dont think twitter is cool

But Kyle thinks twitter is so good its worth gaming

Microsoft on the right track with laptop hunter ads

Campaign Focus:-

TAC smoking pot and driving (or more to the point stopping driving) ad

Absolut drinkspiration iPhone app

Gen Y Marketing Podcast - Episode 51

2009-07-04T19:43:00.000-07:00

We were approached recently here at the Gen Y Marketing Podcast by one of Australia's premier new organisations to do some consulting work. Their question to us was this "how can we make our show a little more like yours?". After months of intensive sessions we were happy to finally see Richard Wilkins take a leaf out of the Gen Y Marketing playbook and learn the ever important lesson that "just cause its factually incorrect and you have done no research to support what your saying, doesn't mean you shouldn't serve it up as news". We thank channel 9 for coming to us and we look forward to a seeing more of the same in the future..

This weeks show :-

Marketing News this week:-

98% of green products bogus

Squarespace getting back for their ad bucks on Film Riot

BMW promoting hoon driving

Online ad rates trump TV

Skinny blond beer showing too much skin

Google reach out to video news sites

Virgin help out redundant travelers

Campaign Focus:-

IE8 ads get pulled for puke

Viagra ads

Gen Y Marketing Podcast

Gen Y Marketing Podcast - Episode 100 Final Episode

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 99

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 98

News Stories

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 97

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 96

Campains that work (or don’t work)

Gen Y Marketing Podcast - The Lost Years

Gen Y Marketing Podcast - Episode 95

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 94

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 93

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 92

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 91

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 90

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 89

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 88

Gen Y Marketing Podcast - Episode 87

Campains that work (or don’t work

Gen Y Marketing Podcast - Episode 87 Xmas

Gen Y Marketing Podcast - Episode 86

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 85

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 84

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 83

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 82

Gen Y Marketing Podcast - Episode 81

Neuromarketing tested cover lifts sales for New Scientist http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18797&Title=Neuromarketing_tested_cover_lifts_sales_for_New_Scientist

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 80

Gen Y Marketing Podcast - Episode 79

Gen Y Marketing Podcast - Episode 78

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 77

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 76

Gen Y Marketing Podcast - Episode 75

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 74

Gen Y Marketing Podcast - Episode 73

Gen Y Marketing Podcast - Episode 72

Gen Y Marketing Podcast - Episode 71

Gen Y Marketing Podcast - Episode 70

Gen Y Marketing Podcast - Episode 69

Gen Y Marketing Podcast - Episode 68

How to market small condoms

http://www.theatlantic.com/business/archive/2010/02/the-challenge-of-marketing-small-condoms/36464/

Gen Y Marketing Podcast - Episode 67

Trident launches ‘Best Job in the World’ - http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16888&Title=Trident_launches_‘Best_Job_in_the_World’_for_festival_fans

Colo. Town Censors Busty Avenue Q Puppet

http://www.newser.com/story/81661/colo-town-censors-busty-avenue-q-puppet.html

Gen Y Marketing Podcast - Episode 66

Gen Y Marketing Podcast - Episode 65

Gen Y Marketing Podcast - Episode 64

News Stories

World's best job'man stung by tiny, lethal jellyfish - http://news.bbc.co.uk/2/hi/asia-pacific/8434351.stm

OAA pulls its 'Career women makebad mothers' billboards http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16494&Title=OAA_pulls_its_'Career_women_make_bad_mothers'_billboards_

Campains that work (or don’t work)

Gen Y Marketing Podcast - Episode 63 Christmas Special

Gen Y Marketing Podcast - Episode 62

Gen Y Marketing Podcast - Episode 61

Gen Y Marketing Podcast - Episode 60

Gen Y Marketing Podcast - Episode 59

Gen Y Marketing Podcast - Episode 58

Gen Y Marketing Podcast - Episode 57

Gen Y Marketing Podcast - Episode 56

World's best job'
man stung by tiny, lethal jellyfish - http://news.bbc.co.uk/2/hi/asia-pacific/8434351.stm

OAA pulls its 'Career women make
bad mothers' billboards http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16494&Title=OAA_pulls_its_'Career_women_make_bad_mothers'_billboards_