Gen Y Marketing Podcast - Episode 97

There is a saying we have around the Gen Y Marketing studio, and that is "When you can't get Paul West, get Paula Abdul".

On this weeks show:-

Vodafone google curse http://www.theage.com.au/technology/technology-news/vodafones-google-curse-20110621-1gcvn.html

Bus Ads http://www.marketingmag.com.au/articles/news/5357/bus-ads-do-they-capture-attention-and-keep-it-/

Catch up ads not as good as traditiona ads on tc http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=21422&Title=Catch_up_adverts_not_as_effective_as_traditonal_ones_on_TV

Kogan launches ad about listening to social media feedback http://mumbrella.com.au/kogan-were-always-listening-to-social-media-feedback-49692

http://www.techau.tv/blog/kogan-wants-you-to-know-they-are-listening-to-social-media/

How to win Kelloggs business? Twitter. http://mumbrella.com.au/keep-left-wins-kelloggs-twitter-pitch-contest-49139

Farmer beats billboard ad ban http://www.express.co.uk/posts/view/253934/Farmer-beats-ad-ban-by-painting-sheep

Dove tells you ht you might have ugly...underarms

http://online.wsj.com/article/SB10001424052748703696704576223112705412404.html?mod=WSJ_hpp_MIDDLE_Video_Top

http://www.okclips.com/tv-ads/Dove-Underarm-Beauty-Treatment-tv-ad-26955/

Campains that work (or don’t work)

IKEA radio ad http://mumbrella.com.au/monkeys-jay-grey-and-eardrum-pick-up-radio-lions-49942

Mcdonalds coffee sorry ads http://mcdonalds.com.au/#/mccafe_our-coffee

http://www.news.com.au/business/mcdonalds-customers-brew-up-a-stink-over-coffee/story-e6frfm1i-1226066890309