Gen Y Marketing Podcast - Episode 71

Yes thank you Dennis..

A lacklustre first half from the team today, inside 50's were the lowest they have been all season, tackle count was extremely poor and despite Paul's return from the injury that had seen him miss last weeks match they really failed to capitalise on opportunities. But after half time it looked like a totally different team had taken the field. Solid work from the mid field and a real sense of purpose saw them hit back with some strong performances up forward.

In this weeks show:-

Microsoft encouraging teen sexting http://www.theage.com.au/digital-life/mobiles/sexting-claims-microsoft-kin-ad-yanked-20100419-snoh.html?autostart=1

Facebook only values you at $3.60 http://mashable.com/2010/04/14/facebook-fan-valuation/

AFL STARS SUPPORT YOUR CHILD BEING GAY http://www.theage.com.au/afl/afl-news/stars-of-the-afl-come-out-in-support-of-gays-20100410-rzz2.html

Company points gun at people to get them to buy their product http://consumerist.com/2010/04/pointing-a-gun-at-people-in-public-is-not-good-viral-marketing.html

Social Media Ads “perform better than standard display ads’…and molest children http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=17429&Title=Social_media_ads_‘perform_better_than_standard_display_ads’,_Nielsen

Yellowpages tricking hipsters into....eating pizza http://www.theage.com.au/opinion/blogs/the-vulture/hijacking-friendships-for-a-pizza-the-action/20100419-smy4.html

Nikes Tiger ad has impact...on Tigers marriage http://www.theage.com.au/sport/golf/nike-ad-the-final-straw-as-elin-nordegren-seeks-divorce-from-tiger-woods-report-20100415-sel9.html?autostart=1

Redbull sexualising children http://mumbrella.com.au/watchdog-pulls-red-bull-tv-ad-for-sexualising-children-22800

Campains that work (or don’t work)

Mountain dew forces customers to choose new flavour http://mashable.com/2010/04/19/dewmocracy-2-flavor-nations/

cap-a-soup wants to call you names http://www.youtube.com/watch?v=8qiDDnJsO2o

(P.S - I would personally like to apologise for the excessive number of Get This 2006 references this week, Warrick Cappa garage stripping, Steve Gutenberg NZ accent, fellow diners, etc are all courtesy of T Martinez, Kavalee and Marzlando Calrission..)