Saturday, March 13, 2010

Gen Y Marketing Podcast - Episode 68

Three Men and a Podcast is an Americanized remake of the 1985 French comedy hit "Three Men and a Cradle". Nat (played by Tom Selleck), Paul (played by Ted Danson) and Jake (played by Steve Guttenberg) are three upwardly mobile New York bachelors who share an apartment. Their even-keel lifestyle is thrown out of whack when a young woman leaves a podcast on their doorstep, suspecting that Paul is the father. The balance of the film is devoted to milking as much humor as possible out of the situation of three urbane young men trying to play nursemaid with nary a clue of what they're doing

In this weeks show:-

US magazine unite for campaign for magazines http://www.smartbrief.com/news/aaaa/industryPR-detail.jsp?id=5371F884-8D98-4D0C-9F7A-24AC0C71B9A4

drinking ads induce more drinking - http://www.livescience.com/culture/anti-drinking-ads-100303.html

Fast food get health brand endorsements- http://www.nbcchicago.com/news/local-beat/McDonalds-Serves-Up-Healthy-Points-for-Dieters----86342797.html

http://www.franchise.net.au/Article/Dominos-links-with-The-Biggest-Loser-to-meet-growing-demand-for-healthy-meals/510313.aspx

2 for 1 goes bad for grill'd http://www.marketingmag.com.au/news/view/updated-two-for-one-promo-burns-grill-d-1964

FB NEWS – fb launch location stuff http://www.allfacebook.com/2010/03/facebook-prepares-to-release-location-service-at-f8/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20allfacebook%20(Facebook%20Blog)&utm_content=Google%20Feedfetcher

Fb internet pages http://www.businessinsider.com/facebook-to-announce-plans-take-over-the-internet-with-facebook-pages-2010-3

sao Paulo gets rid of ODA http://weburbanist.com/2010/03/06/clean-city-sao-paulo-scrubbed-of-outdoor-ads/

faking business districts http://weburbanist.com/2010/03/05/advertising-misinformation-how-to-fake-a-business-district/

BOOBS http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/usa/2874429/Pamela-Anderson-advert-is-banned-in-Australia-for-being-too-sexy.html

How to market small condoms

http://www.theatlantic.com/business/archive/2010/02/the-challenge-of-marketing-small-condoms/36464/

Campains that work (or don’t work)

This weeks theme is the male personal-care products. Good article http://adage.com/article?article_id=142655

Dove – http://www.youtube.com/watch?v=IuexzKkMIDc&feature=related

Gillette - http://www.youtube.com/watch?v=97b13MGbPN8

Oldspice - http://www.youtube.com/watch?v=owGykVbfgUE

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