On this weeks show Maryland track and field star Zach Martinez drops by to give us his insights into the world of Generation Y marketing. Zach joins Nathan Graf former general counsel for Bay View Franchise Mortgage Acceptance Company and 2008 NSW junior lawn bowls sensation Jake Lawton for their round up of all things marketing..
This weeks show :-
Marketing News this week:-
- Hollywood bans stars from tweeting
- 54% of companies ban social networks
- 500k ad for twitter
- Target pulls offensive costume
- Family guy teams up with windows 7
- Pepsi say sorry for iphone pickup app
- RyanAir gives away tickets to counter documentary
- 75% of customer feedback goes unnoticed
Campaign Focus:-
- Pro gay marriage ad from Ireland
- Sportsbet TVC
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