Gen Y Marketing Podcast - Episode 54

Now there are a lot of podcasts out there that drop in a little background music during their show and I generally dont mind this for the other podcasts that I listen to but.. I have always been of the opinion that the Gen Y Marketing teams insights are SO compelling, adding background music would only distract you the listener from our carefully thought through commentary (cough).

Well this week I (meaning Jake) forgot to hit pause on the mixing desk prior to starting the show, so not only do we have "blogger extraordinaire" Zac Martin joining us this week, for the first few minutes of the show we also have "guitar track 3" stopping by to provide some entertainment.

This weeks show :-

Marketing News this week:-

• Facebook search broadcasting your status updates to the world

• $70k a year for wearing tshirts

• Symatec finding out what kids are up to on the internet
  

• Coke machine as a research tool

• Twitter is mostly mindless babble

• Google doing billboards

Campaign Focus:-

• Rubber raft billboards in subcontinent

• Salvos go guerrilla