Gen Y Marketing Podcast - Episode 48

Tough economic times call for tough economic measures and here at the Gen Y Marketing Podcast we are taking the crisis seriously. A number of cost cutting measures have been put in place including (but not limited to) a dramatic decrease in the amount of research undertaken by the team, dropping the number of relevant arguments made per episode by half and each member of the team have taken a 80% cut in wages. We hope these changes will ensure the viability of the show going forwards.

This weeks show :-

Marketing News this week:-

• Oprah causes KFC chicken nightmare
  

• Paying for news content an up hill battle
  

• Contenture has an idea for how to pay for news content
  

• Herald sun trying to bring the paper alive
  

• Premuim SMS regulation heats up
  

• Gruen Transfer in hot water over fat pride ad
  

• Sony - Nothing good has come from the internet
  

• Not Hulu a victim of its own sucsess
  

Campaign Focus:-

• Keeping your mates out of trouble campaign
  

• Starbucks trying for cross platform sucsess