Gen Y Marketing Podcast - Episode 21

Despite spending the day watching football with a few pints at the local for ANZAC day, the Gen Y Marketing Team still managed to pull themselves together for another ripper Gen Y Marketing Podcast.

This weeks show :-

Marketing News this week:-

• Using social networking sites as a recruitment tool
  

• Direct mail up 17% in the face of the internet advertising craze
  

• Study into the effects of social marketing
  

• Ecocho gets a slap in the face from google and the wider community
  

• McDonalds pushing the envelope with some new billboard strategies
  

Feature discussion this week:-

• Nat takes us though some of the interesting marketing articles he ran across this week.
  

Campaign Focus:-

• Sexual abuse complaints over Nutrigrain advertisements

• Kobe jumps a car for an internet only ad

• Wishing girls were more like pot noodle