Gen Y Marketing Podcast - Episode 19

If you spent EarthHour in the dark this weekend then have no fear as the luminaries that make up the Gen Y Marketing Podcast panel are sure to lighten up your day. For your listening pleasure please welcome to the stage Paul, Jake and Nat who give you the run down on marketing news for this week.

This weeks show :-

Marketing News this week:-

• Bringing the online advertising model to TV

• UK considers adding more ad breaks to your TV experience
  

• Advertisers scared of user generated content
  

• Big increases for new media spending by 2012
  

• Follow up for the cadbury gorilla ad but no Phil Collins
  

• Chrysler asks for customers help and suggestions
  

Campaign Focus:-

• A cheeky beaver commercial from Kotex
  

• A little dancing goes a long way for Bonds
  

• Karma punishment for fare evaders