It's celebration time here at the Gen Y Marketing Podcast seeing the return of Paulie in the podcasting hot seat. To celebrate his triumphant return we have put together a show choc-a-block full of marketing news and our unique take on the world of generation Y marketing..
In this weeks show:-
Marketing News this week:-
- Pudding media takings a shot at advertising supported free phone calls
- Scion hopes to lure in Gen Ys with their new car campaign
- Facebook apps being used to promote new cinema releases
- 46% of gen Y's say they will spend more with Eco-friendly brands
Feature discussion this week:-
- The gen Y Marketing team roll through some of the latest marketing stories and stick the boots in to magazines, Microsoft and the music industry
- Australian Government NetAlert ads ripe for the parodying
- Bundy Rum takes a shot at interactive advertising
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